Copywriter

El Segundo, CA 90245 Mattel Full-time Posted 29 days ago

Job Description:

CREATIVITY IS OUR SUPERPOWER. It’s our heritage and it’s also our future. Because we don’t just make toys. We create innovative products and experiences that inspire, entertain and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.


The Opportunity:

Mattel, Inc. is seeking an experienced and self-motivated Copywriter to join its product editorial team. The team focuses on delivering exciting innovative communication for a wide range of brands and projects. The group is focused on overseeing all aspects of product communication by understanding the consumer as well as current trends and technology to deliver successful product related communication. This involves project management responsibilities as well as writing for multiple platforms including, but not limited to: packaging, product names, ecommerce, instruction sheets, collateral materials. The ideal candidate will possess creative writing experience showing the ability to work on challenging and fun projects as well as the ability to project manage multiple projects simultaneously.


What We're Looking For:

  • Work as part of a team to write effective on-brand toy names, callouts and body copy for licensed or in-house brands
  • Generate creative name ideas for new brands and products
  • Work with cross-functional team to create measures of success for specific products and brands
  • Present ideas to cross functional partners along with strategic direction and rationale
  • Work closely with Trademark Legal group to make sure names are cleared for use
  • Proofread all materials to identify errors as well as design and copy inconsistencies.
  • Work closely with marketing and product design to understand product features and attributes in order to generate effective names and product copy
  • Provide regular updates on status of legal names and toy copy
  • Ensure all copy has been routed to any necessary internal and external partners for approval at key milestones and make any appropriate changes prior to copy upload into system
  • Maintain and follow Mattel legal standards, as they relate to copyrights, trademarks and protection of intellectual property
  • Follow department- and Mattel-established workflow guidelines and systems.
  • Track and maintain list of final approved names and copy and share when required.
  • Assist with other team projects (brainstorms, naming, etc) as needed


What We're Looking For:


  • Ability to organize and project-manage moderately heavy workload while performing under pressure
  • Rely on experience and judgment to plan and accomplish goals and schedules
  • Ability to work with minimal supervision with a wide degree of creativity and independent thinking
  • Ability to multitask, adjust quickly, organize and re-prioritize
  • Ability to give and take creative direction and embrace change
  • Optimistic attitude and love of toys appreciated
  • 1-3 years experience professional writing for: print advertising (consumer or trade), media, consumer products, branding/style guides, naming, etc.
  • Minimal project management experience helpful
  • Conceptual and creative thinker
  • Ability to problem solve and be resourceful
  • Detailed proofreading skills
  • Experience in kid-related content and packaging
  • Microsoft Word, Outlook and Excel
  • Ability to utilize Mattel systems and operate within them
  • Collaborating with cross-functional teams


What It’s Like to Work Here:

We are a purpose driven company aiming to empower the next generation to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors:

  • We collaborate: Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower.
  • We innovate: At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization, you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.
  • We execute: We are a performance driven company. We strive for excellence and are focused on pursuing best in class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.

Who We Are:

Mattel is a leading global toy company and owner of one of the strongest catalogs of children’s and family entertainment franchises in the world. We create innovative products and experiences that inspire, entertain and develop children through play. We engage consumers through our portfolio of iconic brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO and MEGA, as well as other popular intellectual properties that we own or license in partnership with global entertainment companies. Our offerings include film and television content, gaming, music and live events. We operate in 35 locations and our products are available in more than 150 countries in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering children to explore the wonder of childhood and reach their full potential.


Mattel is an Affirmative Action/Equal Opportunity Employer where we want you to bring your authentic self to work every day. We welcome all job seekers including minorities, females, veterans, individuals with disabilities, and those of all sexual orientations and gender identities.

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