1519880213708

B2B Digital Marketing Manager

Bradford, England, United Kingdom Equals One Ltd Full-time
almost 2 years ago
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Job Description:


About the job






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Reporting to the Commercial Director you will head up a small team of internal staff/freelancers responsible for the overall digital marketing and promotion of our business and also be responsible for any associated agency spend.

You will be a B2B digital all-rounder with at least 3 years' experience working with SEO, PPC social media and CRM systems. You should also have had budget responsibility.

Main focus

  • Realize SEO strategy through active involvement in all areas (keyword selection, image optimisation) etc
  • Create and manage social media and search engine campaigns (FB, LinkedIn, Twitter, Google Ads)
  • Analyse, Measure and report on performance of all digital marketing activity and campaigns and assess against goals (ROI and KPIs)
  • Develop our CRM contact strategy with the commercial team to build integrated communications at all touch points and nurture leads through the marketing funnel to conversion
  • Direct in-house content writer/provide creative direction ensuring that our website, online PR, Blogs, Monthly / Quarterly newsletters are world class and offer something unique
  • Design and launch the digital marketing plan to support 5 year growth objectives
  • Bring fresh thinking and the desire to challenge: brainstorm new and creative growth strategies

You are likely, but not necessarily if your experience is solid, to be educated to degree level (business/marketing/analytical subject) with an evident growth record in digital marketing.

This role would suit someone who is keen to run "your own show" and be held accountable for the results of your efforts.

Benefits include: flexible working, 21 days holiday per year rising to 25, a birthday holiday, full industry and company induction, free parking.

Refreshment Systems Ltd (RSL) operates in a very competitive environment - offering vending and other refreshment solutions to organisations throughout the UK. In order to significantly improve our digital presence and achieve our targets for lead generation, customer acquisition and retention we need a pair of safe and knowledgeable hands to plan, direct and manage all digital activity.