Copywriter

Olathe, KS Garmin Full-time
2 months ago

Job Description:

We are looking for a full time creative Copywriter for our award-winning in-house agency here at our Headquarters in greater Kansas City. Portfolio must demonstrate creative excellence, as well as superb copywriting ability for traditional, social and corporate communications. Needs a thorough understanding of paid and organic social media; how it works and how to write for it. Needs to show an aptitude and/or a passion for the markets Garmin serves – fitness, outdoor, marine, auto and aviation.
ESSENTIAL FUNCTIONS:
  • Team up with an art director to develop creative concepts for traditional, digital, video and social media content
  • Ability to work with different teams within marketing communications, including web, social media, campaign and video
  • Familiarity with the latest social media ad platforms on Facebook, Instagram, etc. with ability to extend traditional campaigns into these channels
  • Join brainstorm sessions to discuss ideas to engage Garmin customers on various platforms
  • Produce persuasive copy targeting various Garmin market segments
  • Produce content for corporate communication needs, including recruitment, events and investor relations
  • Develop an in-depth understanding of our products in order to concept and write videos for specific products and product groups
  • Write promotional copy for use by dealers in support of their websites and catalogs

OTHER RESPONSIBILITIES:

  • Remain current on the features and benefits of the complete Garmin product line
  • Work across departments with social media team, PR team and sponsorship team to create integrated campaigns
  • Natural ability to present creative and passionately sell ideas to business segments
  • Remain current on market trends and observe competitive advertising
  • Accept and complete projects and other duties as assigned by manager
Qualified candidates will possess a Bachelors Degree in Journalism, Advertising, English or related degree or a field relevant to the essential functions of this job description and a minimum of 1 year copywriting experience in an ad agency, in-house marketing team or similar environment. Other requirements include:
  • Must possess strong and effective writing skills
  • Must demonstrate proficiency in Microsoft Word and familiarity with Adobe Suite programs
  • Demonstrated strong and effective verbal, written, and interpersonal communication skills
  • Must be team-oriented, possess a positive attitude and work well with others
  • Must possess demonstrated strong presentation skills
  • Must be detail-oriented and have the ability to work proactively and effectively with minimal supervision
Garmin International is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, citizenship, sex, sexual orientation, gender identity, veteran’s status, age or disability.

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