Copywriter, Outlet Paid Social

New York, NY Coach Full-time

Job Description:

Coach is a leading design house of modern luxury accessories and lifestyle collections, with a long-standing reputation built on quality craftsmanship. Defined by a free-spirited, all-American attitude, the brand approaches design with a modern vision, reimagining luxury for today with an authenticity and innovation that is uniquely Coach. All over the world, the Coach name is synonymous with effortless New York style.

Coach is part of the Tapestry portfolio – a global house of brands powered by optimism, innovation, and inclusivity.


Copywriter & Community Manager – Outlet Social Media / New York, NY

This role will be instrumental in shaping the Outlet brand through social copywriting—and building the Outlet community through strategic use of voice and content.

The majority of this role will focus on the brand’s paid captions and community engagement on Instagram and Facebook, as well Line in Japan.


Reporting to the Senior Manager of Social Media and the Director of Editorial, and partnering with a Graphic Designer, the ideal candidate has great insights in fashion and digital, acts fast, thinks creatively and embodies the brand’s entrepreneurial spirit.


The successful individual will leverage their proficiency in copywriting and community management to...

  • Write and edit all post copy for Coach Outlet paid social media.
  • Act as the Community Manager for Coach Outlet paid social media: copywriting all community responses, comments and copy-based interactions.
  • Write and edit all copy for all future Coach Outlet organic social initiatives and co-create ideas for additional organic content.
  • Collaborate with organic Community Manager to ensure tone of voice within social conversations is always on brand.
  • Continually ideate and manage copy element of additional digital Outlet community initiatives.
  • Serve as social media copy expert within Creative Studio. Share knowledge with fellow copy team members and act as brand social media advocate whenever the opportunity arises.
  • Copyedit and proofread to professional standards.

The accomplished individual will possess...

  • A natural flair for creative copywriting
  • The ability to fact-check and proofread own work
  • An interest in fashion and a knowledge of trends and terminology
  • An extremely good knowledge of social media
  • The ability to work collaboratively and under tight deadlines
  • Possess time management skills with pro-active sensibility

An outstanding professional will have...

  • 3+ years of relevant work experience preferred
  • Excellent grammar
  • Prior social media writing experience

Our Competencies for All Employees

  • Drive for Results: Can be counted on to exceed goals successfully; is constantly and consistently one of the top performers; very bottom-line oriented; steadfastly pushes self and others for results.
  • Customer Focus: Is dedicated to meeting the expectations and requirements of internal and external customers; gets first-hand customer information and uses it for improvements in products and services; acts with customers in mind; establishes and maintains effective relationships with customers and gains their trust and respect.
  • Creativity: Comes up with a lot of new and unique ideas; easily makes connections among previously unrelated notions; tends to be seen as original and value-added in brainstorming settings.
  • Interpersonal Savvy: Relates well to all kinds of people, up, down, and sideways, inside and outside the organization; builds appropriate rapport; builds constructive and effective relationships; uses diplomacy and tact; can diffuse even high-tension situations comfortably.
  • Learning on the Fly: Learns quickly when facing new problems; a relentless and versatile learner; open to change; analyzes both successes and failures for clues to improvement; experiments and will try anything to find solutions; enjoys the challenge of unfamiliar tasks; quickly grasps the essence and the underlying structure of anything.
  • Perseverance: Pursues everything with energy, drive, and a need to finish; seldom gives up before finishing, especially in the face of resistance or setbacks.
  • Dealing with Ambiguity: Can effectively cope with change; can shift gears comfortably; can decide and act without having the total picture; isn’t upset when things are up in the air; doesn’t have to finish things before moving on; can comfortably handle risk and uncertainty.

Our Competencies for All People Managers

  • Strategic Agility: Sees ahead clearly; can anticipate future consequences and trends accurately; has broad knowledge and perspective; is future oriented; can articulately paint credible pictures and visions of possibilities and likelihoods; can create competitive and breakthrough strategies and plans.
  • Building Effective Teams: Blends people into teams when needed; creates strong morale and spirit in their team; shares wins and successes; fosters open dialogue; lets people finish and be responsible for their work; defines success in terms of the whole team; creates a feeling of belonging in the team.
  • Managerial Courage: Doesn’t hold back anything that needs to be said; provides current, direct, complete, and “actionable” positive and corrective feedback to others; lets people know where they stand; faces up to people problems on any person or situation (not including direct reports) quickly and directly; is not afraid to take negative action when necessary.

Coach is an equal opportunity and affirmative action employer and we pride ourselves on hiring and developing the best people. All employment decisions (including recruitment, hiring, promotion, compensation, transfer, training, discipline and termination) are based on the applicant’s or employee’s qualifications as they relate to the requirements of the position under consideration. These decisions are made without regard to age, sex, sexual orientation, gender identity, genetic characteristics, race, color, creed, religion, ethnicity, national origin, alienage, citizenship, disability, marital status, military status, pregnancy, or any other legally-recognized protected basis prohibited by applicable law. Visit Coach at www.coach.com.

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