Content Writer

Cambridge, MA InsideTracker Full-time

Job Description:

The Role - Content Writer & Registered Dietitian, Marketing

InsideTracker is seeking a charismatic, energetic, and hungry Content Writer & Registered Dietitian to join our fast-growing, ambitious marketing team.


Reporting directly to the Director of Demand Generation, you will be responsible for bringing to life the successful activation of digital content related to longevity/healthy aging and performance, and additionally, this role will be responsible for reviewing and counseling InsideTracker user’s bloodwork results.


Are you a Registered Dietitian looking to do more? ? Are you an insatiable curious and ferocious researcher? Are you a self-starter, comfortable, and resilient in the dynamic ebbs and flows of a high-performance environment? Do you strive to be a master of impeccable technique? Do you write to serve the reader? Do you have a “roll up your sleeves”, get it done, ego-less style with a voracious appetite for learning? Do you live for insightful, eye-opening conversations with subject matter experts?


If so, this could be a good fit, so read on...


Requirements

  • Registered Dietitian
  • 3-5 years of proven experience as a Content Writer, Copywriter, or similar role
  • Experience doing research using multiple sources
  • Passion for content creation with a proven record of project management and strong writing skills.
  • Social Media savvy
  • Proactive & creative problem-solving skills complemented by good communication skills, and the ability to show initiative.
  • A tenacious self-starter who can serve as a strong advocate for our customers and our business.
  • Highly organized with an ability to manage multiple projects, resources, and budgets.
  • Highly collaborative and able to partner with and support the needs of a range of internal stakeholders
  • Strong written and oral communication skills
  • Metrically driven with the ability to handle reporting and drawing insights and actions from community growth.
  • Previous client-side roles working in a start-up or fast-paced environment, where innovation and rapid iteration is essential and initiatives/priorities are dynamic.
  • Passion for innovation at the intersection of:
  • Health/Wellness/Nutrition
  • Science & Technology
  • Biohacking/Quantified self
  • Experience working with Hubspot a plus


Responsibilities

  • Guide the entire lifespan of content generation across a breadth of content types from blog posts to video to eBook to a landing page. Including idea generation, authorship, research, writing, editing, formatting in HubSpot, SEO, internal linking and tagging, scheduling, and owned and earned distribution.
  • Identify customers’ needs and gaps in our content and recommend new topics
  • Maintain a blog calendar and anticipate how both external and internal events fit within it.
  • Liaise with the InsideTracker Science Team to translate scientific concepts, edit, ensure scientific integrity, and approve nutrition or biomarker-specific related content.
  • Collaborate with Director of Demand Gen & Director of Performance Marketing to monitor and analyze the performance of key performance indicators (KPIs) and execute tactics for improvement
  • Use search engine optimization (SEO) strategies in writing to maximize the online visibility of a website in search results
  • Collaborate with Community Manager for guest posts from Ambassador
  • Coordinate with marketing and design teams to provide graphics and visuals for articles
  • Maintain a blog calendar and anticipate how both external and internal events fit within it.
  • Prepare for and execute social media distribution, including Instagram stories, YouTube, Facebook Lives, and podcasts.
  • Ensure all-around consistency (style, fonts, images, and tone)
  • Ongoing clean-up/maintenance of old blog posts, tags, and CTAs to bring formatting up-to-date.


Customer Consults

  • Review InsideTracker user’s bloodwork results with selected customers.
  • Identify any quality control issues as seen during customer consults.
  • Work with customer success to answer any nutrition or biomarker-related questions when needed.


Details

  • Reports to: Director of Demand Generation & Growth Marketing
  • Location: Cambridge, MA
  • Hours: Full time, exempt (salaried)
  • Candidates must be authorized to work in the U.S without sponsorship
  • Candidates must be able to provide writing samples of original authored works.


About InsideTracker

InsideTracker is the leading personalized nutrition platform which generates ultra-customized recommendations to optimize an individual’s health by tracking and analyzing blood and genetic biomarkers using a patented algorithm.


Our expert system matches the most relevant, science-based recommendations to each individual based on blood data, DNA data and demographics, as well as self-reported preferences and goals. InsideTracker was founded in 2009 by leading scientists in aging, genetics and biometric data from MIT, Tufts and Harvard.


We are a seasoned and high performance team in a period of rapid growth. Relentlessly dedicated to what we do and why we do it, InsideTracker is fueled by our mission to transform the way every human being eats, sleeps and moves to live a longer, better life.

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