Web Content Manager

London, TEKsystems Contract
3 months ago

Job Description:

position overview:

as a web content manager you will be responsible for the marketing websites and integrated digital channels that serve my client's

global product marketing for english language learning (ell)

you will work within a specialist digital channels team, receiving and interpreting content and functionality requests from across the product marketing organisation and managing a content management system, as well as a variety of digital tools and applications.

we are looking for an individual who will bring expertise and new ideas to the table, to grow and evolve with the business as part of a high performing team.

you’ll know how to:

? work effectively in a heavily cross-functional, complex environment, navigating across global functions (product marketing, technology, global marketing)

? drive digital best practice and be a champion for customer excellence

? be comfortable with digital transformation and ecommerce

? bring knowledge of multi-channel performance... marketing

? be prepared to measure and report against kpis.

primary responsibilities:

? ensure high-quality implementation and delivery of website content & site personalization experiences to support web & related business stakeholder strategies, in accordance with brand & web best-practices.

? create new website pages & landing pages utilizing standardized sets of page templates, layout containers, components, and experiences (for desktop, mobile & tablet devices) to meet cross-channel stakeholder needs.

? maintain and improve where necessary, web content workflow management system & processes to ensure timely delivery of requests and campaigns; stay apprised of progress, changes, and potential obstacles across the team.

? work in partnership with marketing and technology teams to ensure that web content requests are met.

? ensure that all website content follows the company’s established style and procedures; maintain brand and messaging and promote the sharing of web content best practices

? align with ux and digital teams to identify opportunities to improve the customer journey

? acting as web product owner, partner with web development teams to define business requirements for new web functionality, and ensure new functionality is properly implemented and utilized across all web properties.

? liaise with developers, data analysts and marketing automation specialists to achieve change

? collect and analyse performance metrics, to drive improvements and improve performance

? build and maintain web forms in support of website lead generation and marketing campaigns

? lead and perform troubleshooting and remediation of break fixes as needed.

? maintain an understanding of new technologies and best practices in website technologies, design principals, seo, analytics and related digital marketing fields.

? analyze and report on website analytics and campaign data to identify trends and insights that achieve goals & efficiencies.

? support the digital marketing communications manager, digital channels, in the definition and delivery of the website roadmap

requirements

? strong knowledge of cmss and related tools and platforms

? excellent web copywriting skills

? good understanding of best-practice editorial and technical seo (eg semrush)

? exposure to content migrations and/or website launches or web development

? strong confidence with google analytics 360

? basic knowledge of html and css

? basic knowledge of photoshop or similar image manipulation packages

? good understanding and passion for ux and web content design

? able to build web forms using basic coding skills (formstack, form assembly etc.)

essential skills:

? knowledge of managing websites for large complex organisations

? strong project management knowledge of web build, design and ux

? knowledge of marketing automations (e.g. salesforce marketing cloud, pardot)

? knowledge of working in an agile environment, and of creating specifications and wireframes for developers

? technically minded, with an understanding of html, css, javascript and other web technologies

? highly organised, with the ability to work on multiple projects at once

? strategic, and able to oversee large projects and coordinate the work of others

? an excellent editor, with good spelling and grammar and an eye for detail

? comfortable with web analytics, keyword strategies, usability and design

? computer literate with excellent knowledge of outlook, word, excel, powerpoint.

person specification:

? a proactive, solid team-leader and clear communicator

? you possess great analytical skills and ability to optimise content

? you demonstrate a proactive approach to workload and new ideas

? have excellent written and verbal communication skills

? you exhibit good time management skills; ability to meet deadlines and plan own work effectively

? 3- 5 years in a web marketing role/content editing role.

job title: web content manager

location: london, uk

rate/salary: 300.00 - 300.00 gbp daily

job type: contract

trading as teksystems. allegis group limited, maxis 2, western road, bracknell, rg12 1rt, united kingdom. no. 2876353. allegis group limited operates as an employment business and employment agency as set out in the conduct of employment agencies and employment businesses regulations 2003. teksystems is a company within the allegis group network of companies (collectively referred to as "allegis group"). aerotek, aston carter, easi, talentis solutions, teksystems, stamford consultants and the stamford group are allegis group brands. if you apply, your personal data will be processed as described in the allegis group online privacy notice available at .

to access our online privacy notice, which explains what information we may collect, use, share, and store about you, and describes your rights and choices about this, please go to .

we are part of a global network of companies and as a result, the personal data you provide will be shared within allegis group and transferred and processed outside the uk, switzerland and european economic area subject to the protections described in the allegis group online privacy notice. we store personal data in the uk, eea, switzerland and the usa. if you would like to exercise your privacy rights, please visit the "contacting us" section of our online privacy notice at for details on how to contact us. to protect your privacy and security, we may take steps to verify your identity, su ch as a password and user id if there is an account associated with your request, or identifying information such as your address or date of birth, before proceeding with your request. if you are resident in the uk, eea or switzerland, we will process any access request you make in accordance with our commitments under the uk data protection act, eu-u.s. privacy shield or the swiss-u.s. privacy shield

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