Direct-to-Consumer Genetic Testing Market: Strategies for Thriving Amidst Uncertainty - 6 minutes read


The latest research report, titled ‘Global Direct-to-Consumer Genetic Testing Market’, can be considered a profound analysis of the global Direct-to-Consumer Genetic Testing industry that focuses on crucial data and information pertaining to the sales and revenue shares. The market evaluations over the forecast years are based on a comprehensive analysis of the leading market segments, such as product type outlook, application continuum, regional overview, and competitive landscape of the global Direct-to-Consumer Genetic Testing market. The report offers a holistic coverage of the Direct-to-Consumer Genetic Testing market, laying emphasis on the key factors influencing the industrial growth, technological developments taking place in the industry, and current and emerging trends witnessed in the leading regional markets.

The global Direct-to-Consumer Genetic Testing Market is forecasted to reach USD 3.33 Billion by 2027, according to a new report by Emergen Research. Increasing genetic disease incidence would fuel competition for direct-to-consumer genetic testing and accelerate market development across the expected timeframe. Increasing cases of hereditary disorders such as breast cancer, achondroplasia, colorectal cancer and other diseases have increased the need for cost-effective and reliable avenues of genetic testing in the healthcare industry. For reference, according to the World Cancer Research Fund (WCRF), more than 2 million new cancer cases were reported globally in 2018. Breast cancer is now considered to be the second most prevalent disease. The introduction of a superior standard and innovative direct-to-consumer genetic testing has significantly lowered mortality levels of people with cancer by maintaining diligence surveillance data even before the onset of the disease. The preceding conditions would, therefore, accelerate the demand for direct-to-consumer genetic testing to reverse the timetable for the prediction.

The global Direct-to-Consumer Genetic Testing market report by Emergen Research is the latest document covering the changes in the market dynamics and trends that have followed the COVID-19 outbreak. The global health emergency has brought about unprecedented changes in the global economic scenario, drastically affecting the Direct-to-Consumer Genetic Testing market landscape, disrupting its supply chains, and causing volatility in prices and demand for products. The report analyzes the impact of the pandemic on the Direct-to-Consumer Genetic Testing industry and highlights its beleaguered segments. However, our analysts speculate that the market will regain traction in the post-COVID scenario.

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Global Direct-to-Consumer Genetic Testing Market Report - Segmental Analysis:

The global Direct-to-Consumer Genetic Testing business vertical has been extensively categorized on the basis of product type, application gamut, end-user industries, and a competitive overview. The report inspects the current market scenario, its past performance, demand and supply ratios, production and consumption rates, sales, and numerous growth opportunities available in the market. It further estimates the prospective growth of the leading regional segments of the market, which is beneficial for readers to gain impactful insights into the Direct-to-Consumer Genetic Testing business sector. A clear outline of the competitive landscape of the market is expected to help businesses involved in this sector decipher the optimal business moves to reach their desired business goals.

Market Segmentation by Product Type:

Test Type Outlook (Volume, Kilo Tons; 2017-2027) (Revenue, USD Billion; 2017-2027)

  • Carrier Testing
  • Predictive Testing
  • Ancestry & Relationship Testing
  • Nutrigenomics Testing
  • Others

Distribution Channel Outlook (Volume, Kilotons; 2017-2027, Revenue, USD Billion; 2017-2027)

  • Online Platforms
  • Over-the-Counter

Application Outlook (Volume, Kilo Tons; 2017-2027) (Revenue, USD Billion; 2017-2027)

  • Targeted Analysis
  • Single Nucleotide Polymorphism Chips (SNP)
  • Whole Genome Sequencing (WGS)

Key Geographies Profiled in the Report:

  • North America(the U.S., Mexico, and Canada)
  • Asia Pacific(China, Japan, India, and Rest of Asia Pacific)
  • Europe(the U.K., France, Germany, and Rest of Europe)
  • Latin America(Brazil and Rest of Latin America)
  • Middle East & Africa(GCC Countries and Rest of Middle East & Africa)

Competitive Outlook:

This section of the report performs a thorough investigation into the intensely competitive landscape of the global Direct-to-Consumer Genetic Testing market, highlighting the leading manufacturers, strategic initiatives adopted by them, the existing growth prospects, market positions, and market shares held by each participant. The report further emphasizes the developmental strategies undertaken by these companies, including product innovation, new product launches, and technological upgradation. Moreover, the report studies the notable business events observed in this industry, such as mergers & acquisitions, joint ventures, partnerships, corporate deals, and brand promotions. The key industry participants include:

23andMe, Full Genome Corporation, Color Genomics, Genesis Healthcare, Helix OpCo LLC, FamilyTreeDNA, MyHeritage, Identigene, Pathway genomics, and Living DNA, among others

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Key Objectives of the Global Direct-to-Consumer Genetic Testing Market Report:

  • An all-inclusive analysis and forecast estimation of the market have been included in this report.
  • The report offers valuable insights into the major drivers, limitations, opportunities, and challenges faced by the global Direct-to-Consumer Genetic Testing market and its leading players.
  • The report sheds light on the prominent market contenders, as well as their business strategies and long-term expansion plans.

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The report, additionally, presents a comprehensive analysis of the key elements of the Direct-to-Consumer Genetic Testing market that influence its growth over the projected timeline. These vital elements include the key drivers, constraints, opportunities, limitations, threats, and micro and macro-economic factors. The authors of the report have implemented a set of analytical tools, such as SWOT analysis, Porter’s Five Forces analysis, feasibility analysis, and investment return analysis, to offer strategic recommendations to the new entrants on how to overcome the entry-level barriers.

Thank you for reading our report. To know more about the report or for any queries regarding the customization of the report, please connect with us. We will make sure our team provides the necessary assistance and designs your report according to your requirements.

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Emergen Research is a market research and consulting company that provides syndicated research reports, customized research reports, and consulting services. Our solutions purely focus on your purpose to locate, target, and analyse consumer behavior shifts across demographics, across industries, and help clients make smarter business decisions. We offer market intelligence studies ensuring relevant and fact-based research across multiple industries, including Healthcare, Touch Points, Chemicals, Types, and Energy. We consistently update our research offerings to ensure our clients are aware of the latest trends existent in the market. Emergen Research has a strong base of experienced analysts from varied areas of expertise. Our industry experience and ability to develop a concrete solution to any research problems provides our clients with the ability to secure an edge over their respective competitors.

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