Opening your online business will make you confront with all sorts of situations, among which the most important one is to find a way to have your business well positioned inside the wide range of other online businesses. This thing is possible by approaching two of the mostly used ways: search engine marketing - SEM and search engine optimization -SEO.

Through these methods you can obtain a huge traffic on your website allowing your business be displayed among the top ranked web pages within the famous search engine sites,

Google being the most popular one in this respect.

Although these two methods refer to search engines, before reaching out to make use of them you should know that they are different in many aspects.

Many would argue this statement, but since the article title is about these differences, we should outline them as follows:

* There is the belief that SEM - search engine marketing - is merely a concept that includes SEO as a tool into making this concept efficient when being applied.

But when referring to SEM, in general, people consider that they talk about the inclusion into popular sites like Google, in exchange of a fee they pay for this service.

For instance, when you do a Google search the results page will display text based ads that are located right above the results and to their right side.

These ads are defined as PPC - Pay Per Click - ads. You place a bid on what you want to pay per click, this determining also the position of your ad.

This one is paid only of the ad is clicked on. So, seeing the things from this perspective, SEM helps with paid inclusion into these pages displayed by search engines.

* As to SEO, this one relates mostly to include more traffic on your website that will be reflected in the way your website would be ranked inside the page results of search engines.

* SEM will provide you faster linking to Google as you will only have to pay for this type of exposure.

* With SEO, this is a longer process, since you will need first of all to get a high amount of traffic on your website, this being achieved in a longer period of time.

There are other requirements involved into making your site be highly ranked, such as finding the right keywords for your site content to make it easier to locate.

Apart from this, the site should be set up properly while backlinks are built pointing at your site or sites that link to yours.

Although not all the experts would agree with the fact that there are differences, the above mentioned aspects define SEM and SEO as two different techniques approached by those involved in online marketing.

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