It was nice to see them make an effort, and to experience a bit of a vicarious dressing-up thrill, even if without the attendant crowds and paparazzi. It also felt as if something were missing, like a hot-air balloon slowly deflating. (Why are those people all gussied up and standing there by themselves?)

But then came Lady Gaga. She puffed it back up all by herself.

She accepted her many awards in person. She performed. She changed clothes every single time she appeared, and she appeared seven times. And almost every time she appeared in her seven different outfits, she wore a different face mask.

In the process she used her image to do for mask fashion and designers what used to be done for, say, Dior and Chanel.

Source: New York Times

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