The $50 Dress That Conquered Britain

LONDON — The most viral fashion item of the summer thus far is not Janties (denim panties, obviously), or the bucket hat, or the “big mood socks” being worn at festivals across the Western Hemisphere. Rather, it appears to be a simple black and white viscose printed polka dot dress by the fast fashion giant Zara, with a price tag of 39 pounds and 99 pence, or $50.

It’s become so ubiquitous in Britain, it is known simply as “The Dress.”

Indeed, “The Dress” has become so wildly popular over the last three months that it recently spawned its own Instagram tribute account, . Set up by the stylist Faye Oakenfull, the account offers its almost 5,000 followers the opportunity to submit photos of dress sightings on the subway, on sidewalk crossings, at supermarkets, and in church (among other places) across Britain. But entries have started to come in from all over the world.

“ ‘The Dress’ and I originally met on a set back in Easter when both the art director and makeup artist came in wearing it. I posted it on my Instagram story as an ‘awkward fashion moment,’ ” Ms. Oakenfull said this week, adding that she doesn’t own the dress herself.

“It then started to escalate, with many people sending me their own sightings. After a few weeks it seemed to be so popular on my stories that I decided to start a new account to keep on top of the content.”

Source: The New York Times

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Dress • London • Fashion • Denim • Panties • Bucket hat • Sock • Western Hemisphere • Viscose • Polka dot • Dress • Fast fashion • Zara (retailer) • Pound sterling • Instagram • Easter • Art • Make-up artist • Instagram • Fashion •