Promoting your membership site is vital if you want it to succeed. If no one knows about it, how can you expect to get new members? There are two important ways to use a member site, just as there are two methods to effectively market it. This article will shed some light on marketing your site as an additional tool for an existing model or as a standalone business.

Promoting a Membership Site that is an Addon to your Business

Business owners may decide to incorporate a membership based site in their current model for a variety of reasons. It provides an additional level or value to your current as well as prospect customers. It can also provide you with another income stream and more traffic to your products.

With this method, you will want to market the member site by adding it into your current marketing plans and techniques. For instance, if you already run a business, then you probably already have an email list built. You need to promote the new membership site to your subscribers, and you may want to provide them with a promotion that can get them into the membership before it is opened to the public. Email marketing may very well be the best way to promote a site when using it as an addon to your current business model.

Social media sites can also help you advertise your membership site when you are adding it onto your current business plan. It is a good idea to blog about it and include links to the site. Also, post on social networks such as Facebook and Tumblr. Create videos and place them on YouTube with links in the descriptions. Offer your Facebook friends a special offer to get in for free or at a discount, and give them an option to upgrade to a higher paying member status if they choose.

Promoting a Membership Site as a Standalone Business

When you begin a new business on the internet, be sure to only focus on one or two promotional techniques at first. This is because if you try to advertise in 8 to 10 different ways, you will not be able to pay full attention to any of them. The more methods you use, the more you will have on your plate. On the other hand, if you only use a couple tactics that you can perfect them for the best results. Then you can add on one more marketing strategy at a time, generating good results with each before adding another.

Common Ways to Market a Member Site

- Advertising - This can include text ads, banner ads, and classified ads.

- Content - Article marketing and publishing content on your own site can help you get the word out on your member site. Plus, the search engines love content so you could rank for a keyword if you format your content correctly.

- Social Networking - Post on Facebook, Twitter, and forums, as well as blog about your new venture.

- Joint Ventures - Work with a marketer who is also in the same or a related business as you to increase more awareness for your site.

- Email marketing - Create an opt-in list by offering a few report. You can then market your membership site to this new list.

Prior to launching the site, be sure you create a marketing plan. Create goals and don't forget to test and track the methods you use. Tracking will help you fine tune all of your efforts so that you will see positive results as well as a nice return on investment.

Advertising your membership site can be fun. It is the only way you can communicate your new business venture to the world.

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