12 Archetypes Explained - 6 minutes read
The criminal or rebel prototype is another traditional invention, which basically follows Jung’s hero prototype model. In Jung's original classification of archetypes, fighters and explorers merged to create hero archetypes. For example, explorers and fighters are attributes of the hero archetype, but they have different qualities.
These archetypes represent the behavioral patterns that constitute different ways of being. It is these archetypes that symbolize the basic motives, values and personalities of human beings. Jung believes that each archetype plays a specific role in personality, but believes that a certain archetype is dominant in most people. The psychologist Carl Gustav Jung used the concept of prototype in his theory of human psychology.
He identified 12 archetypes of universal mythical characters that inhabit our collective unconscious. While there are many archetypes, Jung identified twelve basic types that symbolize basic human motivations. Each type has its own set of values, its own values and personality traits.
You may be a mixture of various archetypes, but one archetype often dominates other archetypes. By identifying the main archetype of your brand, you can understand what it means to your customers and what they expect of you. In turn, this allows you to tell a coherent and compelling story wherever you encounter.
For the Lover brand prototype, the goal is to improve the connection with the people and things that really matter. Brand archetypes give the brand a characteristic that allows audiences with the same values to access and recognize them. Our friend Carl Jung has identified 12 prototypes that can be easily applied to brands and people. As a brand prototype, the wizard makes dreams come true and solves problems instantly.
Sometimes they all study and do nothing, but in general, their wisdom and wisdom will shine. Therefore, they like to do the opposite and think for themselves. The disadvantage of rebellious archetypes is that they may self-destruct. They provoke others and don't care about their opinions.
Their main fear is to be misled or to know that they are ignoring the topic. Since the Sage lives in their head, they often think too much.
They usually have many reasons why everyone should listen to them. This archetype is always trying to find the truth, using its keen mind to sift through the noise.
This archetype thrives when their lives are in harmony and naturally avoid conflict. The despair of having a partner can lead to them becoming pleasant people or getting lost in a relationship. The lover is the great protagonist of a fairy tale ... but their journey frequently ends in tragedy.
While this archetypal character literally doesn't have to be an orphan, they are frequently looking for a new family. Often times, as a child, this archetypal character is one who sees the world as a good and healthy place ... until something happens that changes their point of view. As the story progresses, this type of character learns difficult lessons about the world and grows up.
They can appear and disappear as needed, usually helping the hero first and then letting him do the tricky part on his own. They are reborn and renewed not only for themselves, but also for others.
To overcome the dark nature of the Innocent archetype, people must invoke the so-called warrior or explorer archetypes. Both of these archetypes fit into the classification of Jung's heroes and are the second stage of ego development; courage and desire to know the world. In my opinion, the researcher corresponds to the archetype of Jung's hero seeking independence or freedom. This act of defiance is the explorer or criminal archetype, which are important aspects of the hero.
Or maybe you are moving from a market-disrupting rebel to an established ruler, because one of the advantages of the archetypal model is that it is not static.
A brand prototype is a tool that can help you distinguish your brand, give it a deep personality, and use it to truly interact with your audience and let them start to feel a certain way about you. If defined properly, the brand prototype will reflect the brand identity and help to better align the personality type with the personality of a particular customer. In marketing, the prototype is a type of brand based on symbolism.
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In Jungian psychology, archetypes represent universal patterns and images as part of the collective unconscious. In Jungian psychology, archetypes are highly developed elements of the collective unconscious. As Carl Jung suggested, Jung archetypes are defined as universal and primitive symbols and images derived from the collective unconscious. The well-known psychologist and psychoanalyst Karl Jung believes that the basis of human behavior is a universal pattern called archetype.
Like Jung, Lens regards archetypes as deep unconscious factors at the species level. In addition, Lacan's symbolic order and imaginary order can be coordinated with Jung's prototype theory and personal unconsciousness, respectively. Karl Jung defines these archetypes as symbols of the basic human driving forces that determine our desires and goals.
This means that such archetypes exist not only in stories and characters, they exist in all groups, everywhere. Most, if not all, people have several archetypes in the construction of their personality; however, the archetype tends to dominate the personality as a whole. It can be helpful to know what archetypes are at stake in yourself and in others, especially loved ones, friends, and colleagues, to gain a personal insight into behavior and motivations.
In each archetype, you can find a deep understanding of our thoughts, emotions and actions. To identify his 12 personality archetypes, Jung studied symbols and myths from many cultures.
This explains why Carl Jung identified only 12 personality archetypes that remained unchanged, which we now know as Jungian archetypes. While people usually fall into different Jung categories, the character tends to play a dominant role in a person's personality - the same is true with brands. We each have a dominant archetype that dominates our personality.
Archetypes are universal and innate patterns of people, behaviors, or personalities that affect human behavior. Archetypes are basically unrecognizable forms that are personified or concretized in repeated images, symbols, or patterns, which may include motivations such as exploration or ascent of heaven, recognizable character types such as liars or heroes, such as apples Symbols such as snakes, or crucifixes (such as "King Kong" or "Frankenstein's Bride") are already full of meaning when used in specific works. Swiss psychotherapist Carl J. Jung uses the term "prototype" to refer to repetitive patterns in our common stories. He collected twelve common archetypes into three groups, each of four groups-self, soul, and self-each series has the same motivation to explain why they do something.