The Affiliate Marketing Business Basics - 7 minutes read

Affiliate marketing

The affiliate program has become a standard component of most online businesses. With thousands of companies and dozens of networks offering affiliate programs, it can be difficult to know where to start. Understanding the basics will help you make good decisions when starting your affiliate marketing business.

3 Types of Affiliate Marketers

Full-time affiliate marketing

In this case, your entire business model is based on affiliate marketing. Promoting products and making money as an affiliate is your only source of revenue in your business.

Part-time affiliate marketing

In this case, affiliate marketing is an important source of revenue for your business, but not the only source. You can also make money from advertising on your website, selling your own digital products (like eBooks) or other products and services.

Scalable Affiliate Marketing

In this case, your company focuses mainly on its own products and services. And you can also recommend other products and services and earn additional income as an affiliate.

The amount of time required to implement an affiliate program is minimal, as these programs are often placed on the existing website (s) and most programs provide ad banners, images and tracking links. Obviously, the most compelling reason to start affiliate marketing is to generate income. So, regardless of your type of online business, you should at least consider some form of affiliate marketing.

Monetize your website traffic

You work hard to create traffic to your site and now you can add some “billboards” to your site with affiliate programs, you get paid for creating an action, not only for showing an ad, but if you can create more revenue with the same amount of traffic - well, that makes business sense.

Popular affiliate marketing platforms

1 - Monetizze

The  Monetizze is currently one of the largest affiliate programs platforms in Brazil. The platform is basically focused on affiliate marketing for infoproducts, mainly ebook courses.

2 - Udemy

The  Udemy  is an affiliate platform dedicated to online courses, with a wide international experience in this area. It is certainly among the best affiliate programs for those who want to work with online courses.

3 - Hotmart

The Hotmart  is the oldest affiliate platform specialized in infoproducts in Brazil. Like the previous one, it has a large number of options for advertisers of courses, e-books and other digital products.

4 - Eduzz

The  Eduzz  is another affiliate platform that is focused on selling digital products like Monetizze and Hotmart. It offers courses, applications, e-books and also some physical products.

5 - Amazon

The Amazon  is a pioneer in the affiliate marketing industry. In fact, she was the inventor of the use of affiliate programs as a digital marketing tool. In the physical products affiliate market, it is undoubtedly one of the best options.

6 - Lomadee

The Lomadee is a program very similar to the Awin, quoted above. It is a platform specialized in physical products and services that also has several retail chains, brand stores and other advertisers.


7 - AdSense

Another one that could never be missing from our list of the best affiliate programs for you to earn real money from your blog, website or online store is  Google AdSense , Google 's ad affiliate program, they are mainly text ads and payment is for “clicks”, not transaction-based.

In addition to these popular affiliate networks, many companies run their own in-house affiliate programs for the products and services they offer.

Questions Every Affiliate Marketer Should Ask

When starting planning, there are a few decisions to make:

Will I work with only one affiliate network or many?

Initially, it is best to choose an affiliate product to promote and expand after you learn what works and what is profitable. You will continually find and add new affiliate offers to your affiliate marketing portfolio.

Will I work directly with the company or through a network?

Many websites have an "Affiliate Page" on the website, and it is a great way to choose your favorite vendor and promote it on your website. Since each program needs to be configured individually, this can take some time, if you need more than a few. With a network, you can apply to many programs with the click of a mouse.

Do I have the volume to generate significant revenue with just clicks?

You will need a website with a lot of traffic to make profits from click-based affiliate programs. Obviously, it costs nothing to try, but many Webmasters learn that transaction-based affiliate programs produce better than pay-per-click programs.

Is my site best suited for specific product recommendations?

If you run an online travel agency, for example, you can also promote travel insurance, luggage, prepaid phone cards and other travel-related products. Since your affiliate's products are directly related to your customers' interests, you are more likely to succeed than if you have Google text links, promoting home repair or weight loss services.

How much control do I want over ad content?

Some ad networks request a location on your site and decide the content. Sometimes it relates to your website, sometimes it is completely independent. Others allow you to choose the specific content, graphics and message.

See how I am making money online with Affiliate Marketing here.

Do the ads I choose fit my website design and my company's image?

Would you be happy with the weight loss products displayed on the financial services website or with the dating ads displayed on my children's bookstore website? It makes more sense to promote affiliate products related to your affiliate marketing niche.

What steps will I take to ensure that I don't accidentally abuse my visitors' trust?

Some advertising campaigns promote services of questionable quality, or even questionable legality / morality. Your visitors will hold you responsible; therefore, it is advisable to visit a potential affiliate's website and see what they offer, if they have a guarantee, etc.

To see if they are a reputable company, run this simple test. Obviously, even the best company will receive complaints, but note the volume of complaints. Just search Google for the name of the company with the term "complaint" or "sucks" after it. For example: “ABC Company is terrible”. Don't forget the quotes and excuse the choice of words. To see what people are saying, you need Google with the words they use.

Details of the affiliate marketing program to consider

Payment details: Some programs pay a searcher's fee - ranging from $ 0.50 to more than $ 100 per lead or sale. Others offer a percentage of all sales generated from your website referral (from 1% to more than 75%).

Some require PayPal accounts or a mailing address. Others pay by direct deposit to their bank account.

Refunds : When a refund is made on a product, it will be deducted from your commission amount for this refund. It’s good to confirm other details about refunds with the program.

Tracking : does the program provide a method to track clicks, purchases, leads ? Without this, how will you know if they are paying correctly? Most sites have a dashboard of your account, showing daily, weekly and monthly traffic statistics.

Use of cookies : a larger program must use cookies for 14 or 30 days, which means that if you refer a visitor to a website and they leave without making a purchase, but return next week and then buy, you will receive credit by referral and you will receive your commission.

Marketing techniques allowed : Some programs prohibit specific means of marketing, the use of trademark content (logos, images and slogans) or the use of the company name in search marketing. Always read the rules of producers regarding marketing.

Common affiliate program requirements

Not all programs are the same, but many will require you to have:

A functional and well-programmed website

A website that does not violate specific terms and conditions

A valid privacy policy, terms of use and legal notice


Affiliate marketing is one of the fastest, easiest and most profitable ways to make money on the internet. If you haven't already, consider adding affiliate marketing as part of your online product portfolio.

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