DISPLAY ADVERTISING 2020 I ntroduction D efinition H ow and who works behind display advertising? I ntroduction I f you want me to know the introduction of a display ad, it means that it is very simple, display ads can say that it is an advertisement, which targets anyone traveling on the Internet, ie someone Also on search engines, a person searches or sees any social media, any website, any mobile application, things. Suddenly, he starts seeing any kind of advertisement from any company, any person, and on his screen, advertisements start appearing in the same display advertisement. Banners and display ads are an extension of search ads and follow a similar PPC model. But instead of text-based advertising, consumers see more visual advertising. Banner ads are usually horizontal boxes at the top of a web page, while display ads are small in nature and are shown side-by-side (in the screenshot above). Whether you opt for traditional print advertisements in magazines or metro stations, or promote online on social media or search engines, there are some rules that make great ads. Some of the ads below apply to all your ads. There are a lot of best practices and tricks when it comes to advertising. It is an art that has been perfect for years, and with the rise of modern advertising and new media, best practices continue to be demonstrated. However in this section, we are going to cover five famous advertising concepts that still work today – regardless of the advertising method or medium you are using. When used properly, these advertising techniques will do wonders for your brand and products. Appeal to feelings Although you may not consider ASPCA a business, her unforgettable Sarah McCleven is a perfect example of using emotional appeal to entice commercial people to action. For most of us, it is difficult to see images in that advertisement – we can even do away. But because it strengthens our heartbeat, we are more likely to donate to animals, making them sinners. Emotional reactions to advertisements affect a person’s intention to buy more than the actual advertising material. Whether you try to inflame happiness, sadness, fear, or anger, appealing to emotions can help your target audience feel your message – just read it or not hear it. D efinition Display advertising started only 15 years ago. The first display ad was sold in 1993 By Global Network Navigator (GNN), which now holds the title for the first commercial website, According to history, HotWired, the world’s first commercial magazine, changed the first history to sell. Large-scale display advertising for various corporate companies. In 1994, HotWired debuted. Advertise on your website. The advertisement was purchased by AT&T and was 468 x 60 pixels in size. Since then, display ads have come a long way. By 2004, display ads had grown significantly in measured and sold, now in 2019, most advertising in the world is done through display advertising. Not only on the number of impressions, but today it also depends on tracking, the amount of clicks received and the number of conversions done How to advertise? The online advertising market has grown from static JPG image banners to GIF banners and now the use of Flash and popups. Featuring banners, smooth animation, exciting effects, eye-catching graphics and interactivity, content and smooth animation are featured together in today’s animated display ads, and they take up less space on the web page so you can get more text content and Try different graphics and space on the same web Display ads also load quickly on a web page unlike video ads. When visitors become impatient the web page loads slowly and usually leaves the page. Ads quickly load a page, allowing users to view page content and advertisements natively. Major portals such as Yahoo, display ads for their services and for their customers, using MSN and AOL, proving that display advertising is still becoming the most popular, such as Google’s ads appearing on YouTube That suddenly appears that means you are watching anything good on YouTube, it seems that when you are on Instagram on Facebook, on Twitter or on an online platform, Memo are displayed, if there is any ad, which you appear. The advertisement can be in the form of a video, it can be in the form of an image, it can also be in the form of an article. Display advertising is an advertisement made of banners or other advertising formats on websites or apps or social media, which consists of text, images, flash, video, and audio. The main purpose of display advertising is to deliver general advertising and brand messages to site visitors. And it has different formats that suddenly start any company, any person who wants to advertise it for their business, their work, they do it to the company, they are given the option of which they Want to show the type of advertisement, want to display the advertisement is the most in demand nowadays, does the most advertising. R esearch Two students from the “Amsterdam School of Communication Research Escore” have studied audience reactions to various display advertising formats. In particular, they considered two different types of formats (sponsored content and banner ads) to consider how people react and experience positively and negatively in different ways. For this reason, the right Choosing the format is important because it will help maximize the medium. V ideos Ads Rich Media Ads (Expandables): Flash files that may expand when the user interacts with mouseover (polite), or auto-start (non-polite); Overlays: Ads that appear above the content and are possible to remove by clicking the close button; Interstitial: Ads that appear before the expected content on the web page (before the target page is displayed on the user’s screen); Sponsorship: including a logo or adding a brand to the design of a website. It may also fall under the original advertisement, which is an advertisement that may sound like editorial or “in-feed”, but is paid for by the advertiser To help better choose the right format for the type of advertisement, the Interactive Advertising Bureau has realized a Display Standard Aid Unit portfolio, which serves as a guideline that creatives can follow. Facebook recommends uploading “the highest resolution source video available without letter or column boxing” for all video ad types. Facebook provides a comprehensive list of features available for all ratios and each ad type. Credit: https://blog.hootsuite.com/facebook-ad-sizes/ Landscape videos must be at least 315 pixels (1.9: 1 aspect ratio) from 315, while square ads must have a minimum of 600 to 600 pixels (1: 1 aspect ratio). Use the .MP4 or .MOV format with a maximum file size of 4GB, maximum length of 240 minutes, and maximum frame rate of 30fps. 720 pixels at least 1,280 (16: 9 to 1.91: 1 aspect ratio) Video can be up to 240 minutes, large 4GB and maximum frame rate up to 30fps Image And Gif Format *Vertical Rectangle: 240 x 400 *Mobile leaderboard: 320 x 50 *Banner:46 x 40 *Leaderboard: 728 x 90 *Square: 250 x 250 *Small Square: 200 x 200 *Large Rectangle: 336 x 280 *Inline rectangle: 300 x 250 *Skyscraper: 120 x 600 *Wide skyscraper: 160 x 600 *Half page: 300 x 600 *Large Leaderboard: 970×90 *Large Mobile Banner: 320 x 100 *Billboard: 970 x 250 *Portrait: 300 x 1050 For More Format of Display Advertisment :- Hootsuite According to eMarketer, Facebook and Twitter will account for 33% of Display Aid’s market share by 2017. Google’s display advertising campaigns reach over 80 percent of global Internet users. In addition, desktop display advertising was assumed to purchase in 2014, with mobile advertising spending overtaking display in 2015. Sourse: https://www.emarketer.com/ In 2019, worldwide digital advertising spending will grow 17.6% to $ 333.25 billion. This means that, for the first time, digital will account for about half of the global advertising market. Source: https://www.emarketer.com So far, including the UK, China, Norway and Canada, digital has already become the dominant advertising medium. This year, the US and the Netherlands will join the group which has 54.2% and 52.6% of total advertising spend respectively. In Russia, half of the total advertising investment has gone digital. Meanwhile, in less developed countries such as Latin America and parts of Southeast Asia, digital advertising investments will traditionally lag behind for the future. Source: https://www.emarketer.com Google will remain the world’s largest display ad vendor by 2019, accounting for 31.1% or $ 103.73 billion of worldwide advertising spend. Facebook will remain at number 2 with $ 67.37 billion in net advertising revenue, followed by China-based Alibaba, at $ 29.20 billion. Although Amazon is steadily decreasing the monopoly of the Google-Facebook monopoly in the US, it is a small portion globally, with $ 14.03 billion in advertising revenue. (Yet Amazon is the fourth largest digital advertising vendor worldwide, though) Source:https://www.emarketer.com How and who works behind display advertising? A ccounting Department The accounting department together with the client defines the goals of the disciplinary client campaign and translates those goals into a creative brief and is forwarded to the creative department. C reative Department The role of the creative team is to create and create advertisements. They must develop a creative execution that will sufficiently force the customer to buy the product or service. The team often consists of a mix of copy writers and graphic designers, who use their respective skills to communicate through copy and visuals. M edia Planner Media planners have to test how the user experiences all the information in data visualization. For this reason, they have to study the response of users’ voice, image and motion. They need to be aware of everything that is consumed digitally, to know all the latest technologies and media solutions, and to help all other departments find the best way to access the object’s campaign . Tools used by Media Planner to purchase display plans include Google AdWords Display Planner, Quantcast, ComScore, SemWeb, Thalamus, Competit, MOAT, and competing intelligence tools such as AdBeat, Ahafs and WhatsApp. A dvertising Operations Advertising operations, or ‘advertising ops’, are those that ensure that the advertisement is delivered to the right website at the right time. They do this by uploading the advertisement to the advertiser’s ad server so that it can be distributed on the website and shown to the end user who will see it. For More In Detail Info Link Pdf : PDF File