How Kanye West Is Using Fashion in the 'Donda' Era - 1 minute read




It’s a now familiar part of West’s album rollout strategy: clothes to match, or make, the mood. Given that nowadays he spends as much time focused on his fashion enterprises as his music (likely more), it’s unsurprising that shifts in those two creative areas move in parallel.

On this week’s Popcast, a conversation about West’s use of fashion as a signifier for musical evolution, the ways he has been alternately embraced and rejected by the fashion industry, and how musicians like Frank Ocean and Tyler, the Creator are walking in the path he carved.

Source: New York Times

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