Krost’s Demand-Based Approach – WWD

Krost, a young online label for men and women, is appealing to its target Gen Z and Gen Y audience with its support of nonprofit organizations and commitment to the environment. With its tag line “Support Your Friends,” Krost is building a community of like-minded consumers who believe social activism can make a difference.

“The fashion industry is one of the leading industries responsible for pollution. There’s a push toward sustainability in the fashion industry. Fast-fashion’s excess inventory ends up being burned. Zara is taking the initiative,” founder Samuel Krost said of the Spanish retail giant’s announcement of its sustainability goals this week.

Source: Wwd.com

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Women's Wear Daily • Gen-Z • Millennials • Community • Consumer • Activism • Fashion • Industry • Pollution • Sustainability • Fashion • Fast fashion • Zara (retailer) • Spanish Empire • Retail • Sustainability •