Auroboros is the first brand to present a digital augmented reality collection at LFW, which is now available to buy through DressX. They partnered with the Institute of Digital Fashion to transform one of their digital designs into an AR garment that could be used on snapchat by scanning QR codes on billboards across London, making fashion week accessible to a wider audience. According to the IoDF, this IRL X URL activation shows how digital fashion can pivot from ‘viewing’ to ‘wearing’, a topic that’s been the shadow surrounding digital fashion and fashion weeks in recent seasons

Source: The Guardian

Powered by NewsAPI.org