Next Stop, Fashion Disney

PARIS — A crystal ball prediction: The real money in the future of fashion will be spectacles and theme parks.

Tyra Banks had it right. Like “America’s Next Top Model,” Ms. Banks’s widely syndicated and entirely unrealistic game show, her proposed new attraction Modelland appears to be a logical next step in an evolution that Mark McCormack, a lawyer and sports agent, foresaw when he acquired a stake in the global fashion week franchise and brought it into the fold of his mega-agency, IMG.

Mr. McCormack understood early that the image language of fashion, like that of sport, comprises a largely wordless narrative running in a never-ending loop. He died before the advent of Instagram, but his intuition about fashion anticipated by some decades the amplifying effect social media would have on a simple evolutionary precept. Humans are hard-wired to seek beauty in others of our species.

How else to account for the fact that models are compelling to watch even when doing little more than walking around in circles? As much as anything else, fashion shows are about that fact.

Source: The New York Times

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