Are ‘Closet Accounts’ the Future of Fashion Journalism?

Loren Gray is a 17-year-old singer and beauty influencer. Her YouTube channel has 3.6 million subscribers. (On TikTok and Instagram, she has even more fans.) They follow her every move — the video uploads, the ephemeral Instagram Stories — and obsess over the details. What is she wearing? How much does it cost?

To find the answers, her followers don’t wait around for next week’s gossip magazines or turn on E! network. They turn to the closet accounts.

There are thousands of accounts on Instagram devoted to the branding and pricing of celebrity wares. Many of them are run by teenagers. Now a cottage industry has emerged, spurring fierce competition between friends and fellow admirers who want to get the word out first.

Source: The New York Times

Powered by NewsAPI.org

Keywords:

Fashion journalism • YouTube • Tik-Tok (Oz) • Instagram • Instagram • E! • Instagram • Brand management • Pricing • Celebrity • Putting-out system •