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How to Use Customer Reviews in Images and Video Ads

Choosing the right content for your image and video ads can be challenging.

What message will actually get consumers to take the plunge and buy your product?

Regardless of how thorough your digital marketing plan is, there’s no one simple solution for ad success that applies to every campaign.

Or is there?

Instead of looking inside of your organization for inspiration, look to past and current consumers to help you share the greatness of your product.

How can you do this? By harnessing the power of reviews your satisfied customers have already given. 93 percent of consumers read online reviews before they make a purchasing decision. If you can incorporate authentic, positive reviews into your ads, you can set yourself apart from your competition and show your audience your worth.

In this blog post, we’ll break down six strategies for successfully using customer reviews to craft effective video and visual ads.

When a potential customer hears about your business or product, they’re going to go straight to the internet to find out more about it.

They’re not just looking for slick visuals: They’re looking for reviews from other consumers.

Also, 85 percent of consumers trust online reviews from strangers more than those from their friends and family.

When customer reviews are used in advertising material, you eliminate the middle step of consumers combing the internet for information.

Instead, you build immediate consumer trust with these user-generated descriptors of your service or product.

Regardless of industry or product, you should be taking advantage of customer reviews to enhance your digital marketing strategy.

As more and more searchers look online to determine if a product fits their need, you would be doing your business a disservice by not having an aesthetically engaging video or image ready to greet them.

By implementing a multichannel customer review campaign, you can demonstrate to potential customers not only your product is loved by owners, but that you have a true understanding of your audience’s pain, too.

Highlighting this central pain point through the language and context used by your current customers assures would-be customers that you both understand and solve their needs.

While the six strategies for customer reviews we discussed above will allow you to begin providing potential customers with proof points, also consider launching an entirely review-based campaign. With a handful of effective reviews, you can craft a narrative that tells your entire brand story, all while increasing visibility and awareness.

Where will you start incorporating customer reviews?

Source: Neilpatel.com

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