Samsung has beat Apple to the chase by introducing a new generative AI model that's expected to come to its devices soon. The model is called Samsung Gauss after Carl Friedrich Gauss, "the legendary mathematician who established normal distribution theory, the backbone of machine learning and AI." CNBC reports: The AI system has a number of features: the first, Samsung Gauss Language, is a generative language model which can help compose emails and translate content, as well as "enhance the consumer experience by enabling smarter device control when integrated into products." The second feature allows in-house software developers to write code quickly, while the third, Samsung Gauss Image, can generate or edit images.

"Samsung Gauss is currently used on employee productivity but will be expanded to a variety of Samsung product applications to provide new user experience in the near future," Samsung said in a press release on Wednesday. Samsung could be amongst the first handset makers in the world to introduce generative AI to its devices. Daniel Araujo, Samsung's vice president of the mobile business, said on the company's earnings call last month that generative AI technology will likely reach customers next year.