Marketing automation allows your team to increase productivity while simultaneously nurturing more leads.

Within the category of marketing automation tools are B2B marketing automation tools — software that's ideal for the B2B marketer.

B2B marketing automation allows you to streamline marketing tasks and role responsibilities through workflows and triggers. B2B marketing automation is meant to help your team stay productive and efficient while nurturing your leads.

Here are some examples of how you might use B2B marketing automation on your team.

HubSpot Marketing Hub comes in a free-forever version. For omnichannel marketing automation, you'll need a Professional plan ($800/mo) or an Enterprise plan ($3,200/mo).

With HubSpot, you can create and automate beautiful and customized email drip campaigns to help you nurture prospects. The tool will help you send the right type of email to the right prospect at the right time based on audience criteria.

Use the visual editor to easily create workflows and use advanced segmentation logic to determine which audience members should be enrolled in your workflows. HubSpot makes it easy to personalize emails for your recipients in those workflows by pulling contact information from your HubSpot CRM.

You can implement workflows and triggers for lead scoring, lead rotation, webhook creation, data entry, and internal notifications (e.g. notify your sales team when a prospect completes a certain action).

There are B2B Digital and B2B Direct plans that start at $300/mo/billed annually. There are also pay-as-you-go plans.

Versium Reach makes it easy to visualize marketing data. As a B2B marketer, you can view a snapshot of leads so they can effectively tailor content and other marketing materials to them throughout the different stages of the buyer's journey.

You can also create targeted B2B audiences that you can reuse across all of your digital marketing platforms.

Versium Reach also automatically manages your data for you — it surfaces your ideal targets for you so you don't have to review multiple data sources.

Marketo Engage is a B2B marketing tool that allows you to segment your audiences and enrich your audience data with engagement information and integrated customer profiles.

Experience automation nurtures your audience and scores engagement throughout the buyer's journey. It provides tailored content that feels personal for audience members at scale with the help of artificial intelligence.

There are four plans all ranging in price based on the number of contacts that you have and the features you need. Plans start at $9/mo.

ActiveCampaign's Marketing Automation tool gives you the ability to automate a number of tasks such as sending welcome email campaigns and tracking engagement (by using engagement tags, custom fields, and more).

ActiveCampaign pulls in information about your audience from all of the channels they have access to including social media, live chat, web pages, and SMS. It automatically identifies your most engaged audience members

B2B marketing automation has the power to save your B2B marketing team time, increase their productivity, and help them reach and resonate with more qualified leads. So, find the right tool for your team and begin using B2B marketing automation.

Source: Hubspot.com

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