Marketing
Anything to do with Marketing
Hannah
@Hannah -
7 months ago
Elevate B2B Marketing News Weekly Roundup: Social Engagement Metrics Gain Ground & LinkedIn’s Exp...
B2B Marketing Managers See Customer-Centricity as Path to Maximized Budgets B2B marketing managers say that focusing on the needs of... The post Elevate B2B Marketing News Weekly Roundup: Social Engagement Metrics Gain Ground & LinkedIn’s Expanding AI Functio…
5 minutes read
Muriel
@Muriel -
almost 2 years ago
The 3 Biggest Challenges to Marketing in the Metaverse
Executives and entrepreneurs should be taking the metaverse's wide-open, nearly limitless marketing possibilities very seriously. Here are several of the most significant challenges companies are facing as they brave this digital terra incognita.
5 minutes read
Garnet
@Garnet -
almost 5 years ago
Napa Valley Film Festival Hires Former Rogers & Cowan Boss Tom Tardio As CEO
Napa Valley Film Festival Hires Ex-Rogers & Cowan Topper Tom Tardio As CEO – DeadlineThe Napa Valley Film Festival has hired Tom Tardio, the former longtime chief executive of entertainment marketing and PR giant Rogers & Cowan, as its CEO. He starts in the post i...continued
3 minutes read
Kari
@Kari -
almost 4 years ago
Makers of Tomorrow: Criteo CEO Megan Clarken
June 16, 2020 6 min readOpinions expressed by Entrepreneur contributors are their own.Advertising-tech company Criteo hopes to shift away from being known as a niche leader in ad retargeting and redefine itself as “the ad-tech company for the open internet.” Leading that ...continued
6 minutes read
Cyril
@Cyril -
about 4 years ago
The 10-Step Effective Content Marketing Campaign
Content marketing isn't hard. Follow these 10 steps to do it right.February 19, 2020 6 min readOpinions expressed by Entrepreneur contributors are their own.The following excerpt is from Robert W. Bly’s The Content Marketing Handbook. Buy it now from Amazon | Barnes &...continued
5 minutes read
Felicita
@Felicita -
10 months ago
Most consumers believe financial services companies all offer the same thing. The right different...
A comprehensive marketing strategy can help your financial brand stand out in an oversaturated market.
5 minutes read
George
@George -
over 3 years ago
Why Your Marketing Campaigns Must be Centered on Content Going Forward
The pandemic has challenged the fundamentals of business and marketing practices.
5 minutes read
Myles
@Myles -
about 4 years ago
The Influencer Economy Hurtles Toward Its First Recession
The first signs of distress came not with panic, but positivity. “Hope you all are feeling safe and at peace hunkered down with your family,” one influencer wrote, paired with a selfie featuring her adorable children in pajamas. Another posted a photo of her “mini oasis,”...continued
6 minutes read
Patrick
@Patrick -
over 4 years ago
Johnson & Johnson Ordered to Pay $8 Billion in Risperdal Case Involving Male Breast Growth
Johnson & Johnson Ordered to Pay $8 billion in Risperdal CaseJohnson & Johnson has been ordered to pay $8 billion in punitive damages in a case involving the way that the anti-psychotic drug Risperdal was marketed. Some male patients have argued that the drug caus...continued
3 minutes read
Adelia
@Adelia -
over 4 years ago
Uploadcare raises $1.7M for its CDN platform
Uploadcare raises $1.7M for its CDN platform – TechCrunchUploadcare, a startup that aims to make using CDN platforms cheaper and easier for businesses, today announced that it has raised a $1.7 million seed round led by Runa Capital and Vendep Capital, with existing inves...continued
3 minutes read
Ryleigh
@Ryleigh -
about 4 years ago
How Does The FDA's E-Cig Crackdown Impact The Cannabis Industry?
The FDA is going after anything seen as marketing to minors, and plenty of cannabis products could be caught in the crossfire.February 19, 2020 5 min readOpinions expressed by Entrepreneur contributors are their own.The FDA kicked off the new decade with a priority announ...continued
5 minutes read
Anderson
@Anderson -
almost 2 years ago
Next Best Actions, Offers and Products. Is Next Best Experience the Future?
Marketing strategies that rely on identifying the next best way to reach your customers are evolving in exciting directions.
6 minutes read
Meggie
@Meggie -
almost 5 years ago
How Long Does it Take to Get Leads From Inbound Marketing
When considering an investment in inbound marketing, you may ask yourself, “How long is this going to take to be successful?” That, my friend, is a very good question.Inbound marketing is a long-term game, but that doesn’t mean you can’t see success somewhat quickly. Let’...continued
4 minutes read
Moises
@Moises -
almost 2 years ago
Why is Your Video Marketing Failing? Employ These 4 Best Practices To Ensure Your Strategy is Ali...
Launching headfirst into video marketing without understanding how it aligns with your brand's overall strategy is a recipe for disaster. Employ the following best practices to ensure your video marketing concepts are in sync with your company's goals.
6 minutes read
Kari
@Kari -
3 months ago
Elevate B2B Marketing News Weekly Roundup: B2B Becomes More Complex, LinkedIn Benefits From X Exo...
B2B Marketers Own the Customer Journey, Now What? [Survey] 90 percent of B2B marketers have said that their roles have... The post Elevate B2B Marketing News Weekly Roundup: B2B Becomes More Complex, LinkedIn Benefits From X Exodus, & New Google Ads Shifts ap…
5 minutes read
Rose
@Rose -
over 4 years ago
Twitter Used Your Phone Number to Send You Ads. Now What?
Twitter Used Your Phone Number to Send You Ads. Now What?Talk about being caught between a tweet and a hard place. Twitter, in its infinite wisdom, recently admitted that it messed up and used email addresses and phone numbers—provided by users as part of their account se...continued
3 minutes read
Minnie
@Minnie -
over 2 years ago
Why Computers Don’t Need to Match Human Intelligence
With continuing advances in machine learning, it makes less and less sense to compare AI to the human mind.
5 minutes read
Josiah
@Josiah -
about 3 years ago
6 Must-Have Marketing Goals for eCommerce Stores
The right marketing goals are necessary to scale your ecommerce business faster. Check out these six actionable tips.
6 minutes read
Hannah
@Hannah -
5 months ago
WATCH NOW: This new system unlocks the potential of performance marketing campaigns
A strategic insight, called Performance 5, dictates that marketing solely to people who are already interested may no longer be enough.
5 minutes read
Pablo
@Pablo -
almost 2 years ago
5 Reasons White Labeling Is a Great Digital Marketing Strategy
White labeling allows your business to address client needs you don't have the labor or tools to fulfill. Read on for more reasons white labeling is useful.
5 minutes read
Kristina
@Kristina -
about 2 years ago
4 Marketing Books to Guide Your Strategy in 2022
It’s 2022. Welcome to the changed — and changing — landscape of post-pandemic marketing. Yet even if you boast the most robust marketing tech stack on the block, you can still find yourself struggling for wins. One natural response is to turn to newer marketi…
5 minutes read
Grayce
@Grayce -
almost 5 years ago
Puerto Rico’s Protests Test Tourism Rebound and 8 Other Tourism Trends This Week
Puerto Rico's Protests Test Tourism Rebound and 8 Other Tourism Trends This Week – SkiftThroughout the week we post dozens of original stories, connecting the dots across the travel industry, and every weekend we sum it all up. This weekend roundup examines tourism trends...continued
3 minutes read
Joe
@Joe -
7 months ago
2 female small-business founders share how they cracked the code on successful lead magnets — a w...
A lead magnet can entice people to connect with your business, allowing you to deepen relationships and turn them into clients or customers.
5 minutes read
Teagan
@Teagan -
almost 2 years ago
Buying a Franchise? Make Sure the Marketing Process Is Worth It
Make sure the franchise you buy, and their marketing system, are worthy of your time and investment.
5 minutes read
Rex
@Rex -
over 1 year ago
Hawke AI: A Digital Marketing Tool That Optimizes Performance-Driven Metrics
Marketing isn’t an easy activity. From strategizing to putting campaigns in motion to conducting follow-ups and making adjustments, there are a lot of areas to consider. Consequently, along with a competent marketing team, most businesses need a CMO (chief ma…
5 minutes read