Kate Walsh’s Boyfriend Perfume Tests Pop-up Ahead of Retail Relaunch – WWD

LOS ANGELES — Actress Kate Walsh is dipping a toe back into retail with her brand Boyfriend Perfume as the beauty company readies for a fall launch in stores.

Walsh started the business on her own in 2009, bringing her product to the market the following year and then selling out in 20 minutes on HSN. In 2011 the company inked a deal with Sephora to be in all of its North American stores. The growth was fast and Walsh ultimately decided to take a three-year hiatus from the business in 2015. Last year Boyfriend relaunched as a direct-to-consumer brand.

Source: Wwd.com

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