As more businesses in the hospitality industry consider robots as a solution to a thinned frontline service workforce, owners and operators must recognize that their investment in a service robot extends beyond the hardware and software. It may require targeted training, small architectural and design improvements to the physical space, an assessment of organizational and managerial readiness, or all of the above. Service robots can help elevate customer service if their purpose is clear, if their physical environment is conducive, and if leadership actively supports staff during the adoption process.