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Black Friday is ticking down, but it's not too late to save on products like the highly popular Apple Watch. Even the newly released Series 9 and Ultra 2 are discounted to the lowest prices we've ever seen, which is rare for anything Apple. 

These deals include $70 off the Series 9, which recently released back in September for $399. You can also pick up Apple's rugged, adventure-ready wearable, the Ultra 2, at a discount of $60 off its normal price. The budget-friendly SE (2nd Gen.) is discounted to $179, as well, and the last-generation Apple Watch Series 8 and Apple Watch Ultra are also discounted during Black Friday.

Apple Watches don't just tell time — they're great for checking iPhone notifications at a glance, making and answering calls, controlling music, tracking fitness goals, and much more. 

Each of these Black Friday deals should last until at least midnight on November 24, but we do recommend acting quickly, as this might be your best chance to score a deal this good. See our guide to the best Apple Watch for in-depth information on all models. 

If you're on the hunt for more Black Friday discounts, head on over to our Black Friday deals hub.

The best Apple Watch Black Friday deals today More tech dealsAmazon: Up to 29% off Bose Quiet Comfort Wireless earbudsAmazon: Up to 50% off Ring Video DoorbellBest Buy: Up to 15% off Meta Quest 2 Best Buy: Up to 15% off Sony PS5 Spider-Man 2 Bundle Best Buy: Up to 15% off Sony PS5 Call of Duty MW3 BundleTarget: Up to 40% off Roku 4K Streaming Stick Apple Watch Black Friday FAQs Is Black Friday a good time to buy an Apple Watch?

Yes, Black Friday is an excellent time to buy an Apple Watch. It also tends to be the first time the newest models, like the Series 9 and Ultra 2, have been discounted since they were released in September of 2023. This means you're able to get the latest version of the best smartwatch at a discounted price — you can't pass that up. 

What's the best Apple Watch model to buy? 

This depends entirely on how you plan to use your Apple Watch. Those looking for the best pure smartwatch experience should opt for the Apple Watch Series 9 — it offers premium smartwatch functionality and top-tier health and fitness tracking. 

If you want a wearable geared more towards the active user, consider the Apple Watch Ultra 2. It offers a similar smartwatch experience to the Series 9 but has double the battery life, advanced activity tracking features, and a larger, more rugged design. 

For a budget option, the best pick is the Apple Watch SE (2nd Gen). It's only missing a few features, like the Always On Display and blood oxygen sensor, but it still offers a high-quality smartwatch and activity tracker experience for a fraction of the price of the Series 9.  

Does the Apple Watch go on sale often? 

The Apple Watch most often goes on sale during deal events like Black Friday, but it's not always guaranteed. However, it is rare that Apple discounts its newest products, so to see something like the Apple Watch Series 9 or Ultra 2 on sale so soon after they were released is a big deal.

What is the best Apple Watch band?

Though the Apple Watch already comes with one, there are tons of options on the market if you're interested in a watch band with a different look or feel. For the best you can find online, check out our roundup of the 20 best Apple Watch bands. If you spend a lot of time at the gym, you can find bands that maximize comfort and breathability in our guide to the best Apple Watch bands for working out. Ultra 2 owners can also find ones specifically for their model in our roundup of the best Apple Watch Ultra 2 bands. 

Amir Ismael

Editor, Insider Reviews




Amir Ismael is an editor for Insider Reviews, Insider's e-commerce branch of the service journalism team.
As a collector of sneakers and fashion, Amir is passionate about all things related to style. He's covered everything including the industry's shift to producing more sustainable clothing, the most comfortable loungewear, all of the best places to shop for affordable business casual attire, and more. He's used his expertise in footwear and the footwear industry to review all kinds of shoes from sportswear giants, well-known casual brands, and startups. Amir's coverage also includes eyewear, watches, and grooming products like electric razors and men's skincare.
Since the beginning of the coronavirus pandemic, Amir has led Insider Reviews' face masks coverage with thoughtful recommendations based on CDC guidelines, expert opinions, and his own testing.
During his time at Insider, Amir previously handled deals of the day coverage, and worked as a generalist writing hundreds of reviews ranging from phone cases and headphones to bed sheets and blenders, and has also covered major shopping holidays including Amazon Prime Day, Black Friday, and Cyber Monday.
Before joining the Insider Reviews team in 2017, worked as a freelance writer for Complex Sneakers and Sole Collector where he contributed to daily sneaker news and release dates, feature-length articles, and interviews with artists, designers, and athletes. Amir graduated from William Paterson University in 2015 with a degree in journalism and public relations.
Say hello to Amir at aismael.com or on Instagram .
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