What the Influencer Couple Has to Say About That Viral Proposal Scheme

The couple maintains they were influencing out of pure love, not for money. Some onlookers are less convinced, thanks to a well-planned, detailed marketing deck that was disseminated in advance of the “surprise” marriage proposal Gabriel Grossman, a vice president at Morgan Stanley in New York, staged this week for his soon-to-be wife, Marissa Fuchs, a director of brand partnerships at Goop and an Instagram blogger known as .

Months before the three-day proposal began — an experience from New York to the Hamptons to Miami to Paris — Mr. Grossman had worked with Ms. Fuchs’s longtime friend Elicia Blaine Evans, a social media specialist. Ms. Evans created an itinerary and marketing strategy for the proposal. Everything would be perfectly arranged — and maybe even paid for.

Skepticism of just how much of a surprise the surprise proposal was began to flood the internet as soon as the operation kicked off Tuesday, and continued up to the actual live-streamed proposal on Friday.

Still Ms. Fuchs continued to be seemingly astonished by each leg of her saga as it unfolded, all the way up to the proposal just outside Paris at Chateau Bouffémont.

Source: The New York Times

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Pure Love (2014 TV series) • Marketing • Vice president • Morgan Stanley • New York (magazine) • This Week (ABC TV series) • Board of directors • Instagram • Blog • New York (magazine) • The Hamptons • Miami • Paris • Social media • Skepticism • Internet • Streaming media • Paris • Bouffémont •