Anything to do with Marketing

C0decc0c6b5bd408c22c456fa130a368 Marie @Marie - 12 days ago
Daily Crunch: Bitcoin ‘is a big part of our future,’ says Twitter CEO Jack Dorsey
Hello friends and welcome to Daily Crunch, bringing you the most important startup, tech and venture capital news in a single package.
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5 minutes read
24f317f89bef5f8cefa430eec1cd2f6d Nestor @Nestor - 7 days ago
Class, a Zoom-only virtual classroom, nears unicorn status after SoftBank check
Class, a virtual classroom that integrates exclusively with Zoom, announced today that it has raised $105 million in a financing led by SoftBank Vision Fund II. The 10-month old startup has now raised a total of $146 million in known venture funding to date, …
Funding videoconferencing
5 minutes read
E5a600388a4be6ed5b515081737d8445 Angus @Angus - 5 months ago
How Ryan Reynolds' Marketing Agency Keeps Making Viral Hits
Ryan Reynolds' marketing agency, Maximum Effort, regularly delivers viral hits. The trick? Bring people together.
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11 minutes read
Eaf5ad4012b7eb20009963fdaea7d2c9 Cynthia @Cynthia - 9 days ago
Norby raises $3.8M for an all-in-one creator marketing platform
Early in the pandemic, Nick Gerard, Steven Layne, and Samantha Safer Valentine had a hit on their hands. In the era before Zoom fatigue set in, the trio launched Mainstream Live, a website and newsletter that curated live virtual events across platforms and g…
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4 minutes read
8bc9d6e15b3458e41c925e171d8de6d8 Jany @Jany - 9 days ago
Sweden's Klarna buys influencer marketing platform APPRL - Reuters
Swedish payments firm Klarna said on Tuesday it had acquired influencer marketing software firm APPRL as it looked to tap into strong growth in shopping across social media channels.
1 minute read
422f200971248def7ffc1673a54fa3cb Grayce @Grayce - 21 days ago
Emergence Capital’s Doug Landis explains how to identify (and tell) your startup story
Doug Landis joined the TechCrunch Early Stage: Marketing and Fundraising event to discuss the value of storytelling for startups -- and how to do it.
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3 minutes read
1a914154cd263fa68f1b8d6529ef63dd Sandrine @Sandrine - 16 days ago
Directed marketing
There are ten people. If those ten people were aware of what you do, trusted you and were enrolled in the journey of change you seek to make… They might each encourage ten people to join in. And that group of 100 people might be able and willing to help you i…
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1 minute read
3917a54ef2e71f0b2d57dd0d63e0f2fb Cameron @Cameron - 7 days ago
5 Tips to Improve Your Digital Marketing Efforts
Digital marketing is an ever-growing part of business success. According to Statista, in February 2020, U.S. marketing executives were devoting a whopping 13.2% of their company’s revenue toward marketing budgets. The allotted budget spend was up from an aver…
Improve your digital marketing efforts
5 minutes read
A83b4d2292ad0135445fc0a7644d14c3 Joe @Joe - about 24 hours ago
Victoria's Secret Waved Farewell to Its Angels. Was It a Mistake?
Building up your brand takes years, which is why Victoria's Secret's marketing decision to shelve its Angels was a shock.
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3 minutes read
C32976707dcb28036c1f4ea777f1875b Kraig @Kraig - 14 days ago
Tailor Brands raises $50M, aims to be one-stop shop for small businesses to launch
Tailor Brands, a startup that automates parts of the branding and marketing process for small businesses, announced Thursday it has raised $50 million in Series C funding.
3 minutes read
C1e15b7459468dc79542fc656b7a9fa2 Madalyn @Madalyn - 5 days ago
Is Remington’s $33 Million Offer Enough to End Sandy Hook Massacre Case?
Lawyers for families of those killed in the mass shooting say they are moving “full-steam ahead” after the company did not allow for full access to its internal documents.
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6 minutes read
9b25e3cdd7708c288912746ec95d7c9b Liliane @Liliane - 16 days ago
Lawsuit over Rite Aid infant acetaminophen marketing tossed - Reuters
Drug store operator Rite Aid Corp has won dismissal of a proposed class action accusing it of misleading consumers into believing that its "infant" acetaminophen was medically distinct from the "child" version.
3 minutes read
Bbe6309a1d067c75a83f525952377ae7 Rahsaan @Rahsaan - 5 days ago
Extra Crunch roundup: Livestream e-commerce, growth marketing interviews, CEO for a day
Thanks very much for reading Extra Crunch this week; have a great weekend.
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6 minutes read
517b70d8d6fde87cc5b8e754959e4212 Ezequiel @Ezequiel - 7 days ago
American Horror Story Teases Its Return With Maybe Its Most Nightmarish Promo Ever
That’s obviously a bold claim to make about American Horror Story, a series known for marketing each new season as creepily and, often, cryptically as possible. (That campaign for AHS: Cult involving holes—so many holes—must’ve awakened countless latent cases…
2 minutes read
A59a299a48e660a4cad891f05afdefa8 Geovany @Geovany - 17 days ago
Sir Martin Sorrell’s S4 Capital reports ‘post-pandemic rebound’ in economy
Advertising and marketing company upgrades profits despite growth of Delta Covid variantSir Martin Sorrell’s advertising and marketing company, S4 Capital, has reported booming business amid what it described as a “post-pandemic rebound” in the global economy…
2 minutes read
B9fae85d63d3cf084c4f15cdbd0ccaba Giles @Giles - 5 days ago
Growth roundup: Investing in community, targeting developers, new marketer recs
“The best thing a startup can do, and I’m seeing it happen more and more, is investing in community early on,” growth marketing expert Max van den Ingh of Unmuted tells us. “When I was leading growth at MisterGreen, we created a community for the first thousa…
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6 minutes read
Bbe6309a1d067c75a83f525952377ae7 Rahsaan @Rahsaan - 15 days ago
In growth marketing, creative is the critical X factor
If you’re looking to succeed with paid social marketing, you need a creative testing framework.
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8 minutes read
B4a2c9b63fd68a080a47d2a35293e167 Webster @Webster - 13 days ago
Marketing With Video: The Definitive Guide
Video marketing has become a popular way for entrepreneurs to advertise their products.
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7 minutes read
036a71cbab8d3106d8fc0389f9b4ef6f Eleanora @Eleanora - 13 days ago
Growth marketing roundup: TechCrunch Experts, creative testing and how to nail your narrative
Growth marketer Maya Moufarek: "It’s all about simplifying your strategy into something that is digestible, memorable and applicable.”
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3 minutes read
7bcb1d07c0ef7a8d3ef21a145cb66a5c Giovanni @Giovanni - 11 days ago
How to Make Your Business Stand Out From the Noise
Get a comprehensive digital marketing education for 2021.
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2 minutes read
125f097c91a427394e6d36ae98c72376 Elaina @Elaina - 14 days ago
I Launched a PR Agency Even Though I'd Never Wanted to Start a Business
Borrowing from my marketing background, I split tested my career and found the perfect fit.
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7 minutes read
1bd665cfdc2ebddfa4e39c96971aafdf Elian @Elian - 11 days ago
The YouTubers who blew the whistle on an anti-vax plot
A mysterious marketing agency secretly offered to pay social media stars to spread disinformation about Covid-19 vaccines
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1 minute read
F8901f0cff3b25b34627127dbc99fb89 Allene @Allene - 16 days ago
The Essentials of an Effective Press Release Media Strategy
This age-old method of simultaneously marketing and storytelling has enduring power.
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6 minutes read
1a914154cd263fa68f1b8d6529ef63dd Sandrine @Sandrine - 19 days ago
The 11 Commandments of Online Marketing
An online marketing guru reveals his secrets to being successful on the Internet.
4 minutes read
B9fae85d63d3cf084c4f15cdbd0ccaba Giles @Giles - about 2 hours ago
Seeking nominations for the executives who are leading the marketing tech industry
We're looking to identify a diverse group of marketing-tech leaders.
2 minutes read