Marketing

Anything to do with Marketing

C1e15b7459468dc79542fc656b7a9fa2 Madalyn @Madalyn - 23 days ago

Best Practices for Marketing During and After COVID-19

May 10, 2020 6 min readOpinions expressed by Entrepreneur contributors are their own.A global crisis can either paralyze a marketing team or galvanize it to thrive. In the wake of the COVID-19 pandemic, that’s exactly what we’re seeing: some companies are cutting back on ...continued
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6 minutes read

24490084fc6f12363038e6f513dd8ace Myles @Myles - about 20 hours ago

Former Pollen employees were asked to sign an ‘NDA masked as a severance agreement’

Pollen, the U.K.-headquartered travel and events marketplace, describes its company culture as built on principles of “freedom” and openness, including a well-publicised pay transparency policy. However, that doesn’t appear to always be the case with regards to the treatm...continued
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5 minutes read

76cef6f73945104b91bf5d96ec4a3ce2 Rowan @Rowan - 6 days ago

Is Your Marketing Failing the "Trudge to the Bathroom" Test?

May 28, 2020 5 min readOpinions expressed by Entrepreneur contributors are their own.Since the outbreak began, it can seem like it’s harder than ever to stand out amidst all the noise. We’re writing posts that people don’t read, hosting live streams people don’t attend, a...continued
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5 minutes read

0dc07c0d4e39afa6eb19dda76eb11879 Kristina @Kristina - about 20 hours ago

What is Blackout Tuesday and how can you participate in a helpful way?

If you’ve noticed your Instagram feed full of black squares, there’s a reason behind it.It might seem like a straightforward moment of solidarity, but it gets a little bit complicated when you consider the whole picture. In a nutshell: It's a music industry initiative tha...continued
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7 minutes read

13026bc1164d1ff880b91138506d70e7 Ismael @Ismael - 6 days ago

3 Marketing and Customer Experience Trends That Are Transforming Manufacturing

May 28, 2020 6 min readOpinions expressed by Entrepreneur contributors are their own.Most financial advisors would agree that any return that beats the market (which has seen an average annual return of 10.7% since 1871) is pretty darn good. From 1965–2017, Warren Buffett...continued
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6 minutes read

Abe69d7aacc9c6d89b2d1ff5e9ac6ef4 Hank @Hank - about 20 hours ago

How to Use Direct Sales to Re-Imagine Your Customer Acquisition Strategy

June 1, 2020 6 min readOpinions expressed by Entrepreneur contributors are their own.So you’re an entrepreneur whose dream business was finally taking off, and then an economic shockwave hit. Like the rest of the world, you’re trying to not only survive yourself, but also...continued
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5 minutes read

1adaf62f6727e453ef8e84f05a069975 Oren @Oren - 13 days ago

Navigating the road ahead: The benefits of real-time marketing

Reach new and existing customersFrom flour to at-home workouts to studying at home, the things people are searching for and how they’re searching for them is evolving. It can be difficult to identify where consumers’ attention and demand is shifting while ensuring you hav...continued
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2 minutes read

B32a14d6694cf7df7a187f69ad01ace5 Patrick @Patrick - 8 days ago

Uber cuts 600 jobs in India

Uber is cutting 600 jobs in India, or 25% of its workforce in the country, it said on Tuesday as it looks to cut costs to steer through the coronavirus pandemic.The job cuts, which affect teams across customer and driver support, business development, legal, policy, marke...continued
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3 minutes read

367ec04c80b95de4cfdf036599b35350 Garnet @Garnet - 6 days ago

The What, Why and How of Programmatic Advertising (and 5 Tips on Using It)

May 28, 2020 7 min readOpinions expressed by Entrepreneur contributors are their own.As any digital marketing pro can tell you, is one of the most critical — and least understood — concepts in the industry today. It's a strategy made more difficult by the fact that indivi...continued
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7 minutes read

1f7b605070774dac8bb3c859143de9d2 Jeffrey @Jeffrey - 9 days ago

Is Your Content Marketing Strategy Falling Short? This $35 Bundle Can Help.

May 24, 2020 2 min readDisclosure: Our goal is to feature products and services that we think you'll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners.For entrepreneurs, the only w...continued
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2 minutes read

70753e5e348bf454161ee0bcc63fed8d Juliet @Juliet - 8 days ago

Daily Crunch: SpaceX’s first astronaut launch is a ‘go’

SpaceX is giving astronauts a lift to the International Space Station, a new jailbreak can unlock any iPhone and a startup raises $250 million to reduce food waste.Here’s your Daily Crunch for May 26, 2020.1. NASA and SpaceX confirm SpaceX’s first ever astronaut launch is...continued
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3 minutes read

24f317f89bef5f8cefa430eec1cd2f6d Nestor @Nestor - about 1 month ago

Make Your Branding and Marketing Content Pop with This Easy-to-Use $30 Digital Illustrator

May 1, 2020 2 min readDisclosure: Our goal is to feature products and services that we think you'll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners.If only given 15 minutes to co...continued
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2 minutes read

3c59b35923f7f5e6a11c533088a15138 Jessika @Jessika - 12 days ago

3 ways to incentivize free marketing for your SaaS product

Did you know we have an online conference about digital marketing coming up? Re:Brand will share strategies on how brands can still succeed in these unprecedented times.Capiche is a secret society for SaaS power users, building a new community of people who care about sof...continued
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12 minutes read

70753e5e348bf454161ee0bcc63fed8d Juliet @Juliet - 6 days ago

Truthset raises $4.75M to help marketers score their data

Data, the cliche goes, is the new oil of the digital economy. But Truth{set} co-founder and CEO Scott McKinley wants to know: “Why does no one care about the quality of that fuel?”That’s an issue McKinley saw in his seven years as an executive at Nielsen, where he said he...continued
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2 minutes read

3fb9059c39d0a39c0a9f0cf17b7858fc Priscilla @Priscilla - 8 days ago

Learn 2020's Most Important Digital Marketing Skills in This $35 Course

May 26, 2020 2 min readDisclosure: Our goal is to feature products and services that we think you'll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners.is constantly evolving. The s...continued
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2 minutes read

3917a54ef2e71f0b2d57dd0d63e0f2fb Cameron @Cameron - 8 days ago

How to Make Instagram Your Not-So-Secret Sales Weapon

May 26, 2020 5 min readOpinions expressed by Entrepreneur contributors are their own.We’ve all heard it before: Social media is important for sales. But specifically, Instagram — with its focus on high-quality images and the aesthetic side of marketing — can take your pro...continued
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5 minutes read

9c02f74a2060b9a7d8d9cd41fd6c26ed Clarissa @Clarissa - 6 days ago

A 12 year journey ends as Skimlinks is acquired by retail marketing platform Connexity

Connexity, a lead-gen platform for online retailers, has acquired Skimlinks, a UK platform for publishers to make money through affiliate links. Terms of the deal were undisclosed. According to Crunchbase, Skimlinks had raised a total of $25.5M and reached a late a Series...continued
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3 minutes read

F83221f06565aed5272a3e729d6efe18 Alexander @Alexander - 13 days ago

How to get free (and real) Instagram followers in 2020

Presented by TechEye MediaSince Instagram initially launched, it has gone through many changes. As with any social media giant, as time went on, Instagram morphed into an amazing opportunity for brands, businesses, and individual users alike to market themselves. It may h...continued
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7 minutes read

Cc9f6ece4882994c85a7dc0305a4b841 Marjory @Marjory - 8 days ago

Spectrm raises $3M Series A from Runa Capital for its conversational marketing platform

In the “Age of Corona” — as some like to call it, the roboticization of industry and business has been super-charged by the pandemic. So while companies using messaging platforms to drive customers toward purchases was always on a long-term trend, the sheer volume of peop...continued
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2 minutes read

Ed258c85465a50dee9e6425ecf24849d Wilmer @Wilmer - 7 days ago

This online training reveals the secrets to succeeding at social media

Products featured here are selected by our partners at StackCommerce.If you buy something through links on our site, Mashable may earn an affiliate commission.TL;DR: Turn your social media skills into a career with the 2020 Social Media Marketing Bootcamp Certification Bu...continued
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3 minutes read

2f3192374c3e88221a336dc5d319c4a3 Zetta @Zetta - 7 days ago

Learn Today's Best Social Media Practices with This $30 Bundle

May 27, 2020 2 min readDisclosure: Our goal is to feature products and services that we think you'll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners.Roughly 45 percent of the glo...continued
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2 minutes read

0a3d7829480267a63997ae3c91bb2ebe Adelia @Adelia - 7 days ago

Angling to be eyewear’s next big thing, FutureMood launches with mood-altering sunglasses

Austin Soldner and Michael Schaecher, the co-founders of the new sunglasses brand Futuremood, met at the newly formed San Francisco research and development lab created by the high-end audio tech developer Bose.The two were tasked with working on Bose’s sunglasses wearabl...continued
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5 minutes read

422f200971248def7ffc1673a54fa3cb Grayce @Grayce - 20 days ago

How to Automate Your Account-Based Marketing Strategy

In today's day and age, marketing is all about personalization.It's about reaching the right people in the right place at the right time. Account-based marketing (ABM) is no different and has been growing in popularity in recent years.In fact, 87% of account-based markete...continued
Account based marketing automation
5 minutes read

3fb9059c39d0a39c0a9f0cf17b7858fc Priscilla @Priscilla - 9 days ago

Learn to create social media content for your brand with this $35 training

All products featured here are independently selected by our editors and writers.If you buy something through links on our site, Mashable may earn an affiliate commission.TL;DR: Learn how to build your brand with The Complete Digital Content Marketing Mastery Bundle for $...continued
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4 minutes read

3fb9059c39d0a39c0a9f0cf17b7858fc Priscilla @Priscilla - 7 days ago

We might have just gotten a hint about GTA VI's release date - CNET

Enlarge Image RockstarTake-Two Interactive, the parent company of Grand Theft Auto developer Rockstar, usually spends around $10million to $40 million a year on marketing. Between April 1, 2023 and March 31, 2024, it'll drop a huge $89 million, according to a recent SEC f...continued
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2 minutes read