Marketing

Anything to do with Marketing

Jerrold @Jerrold - about 1 month ago

How to Better Strategize Your Marketing

Tips on creating an effective roadmap for this pivotal task, and how to save time in the bargain.

5 minutes read

Muriel @Muriel - 21 days ago

Sellers of stilettos, lipstick and clothing see a holiday with scarce inventory and spiking costs...

Retailers are launching holiday marketing campaigns to lure in-store shoppers as supply chain issues boost costs for consumers.

3 minutes read

Maureen @Maureen - 3 days ago

That ‘Team Beto’ Fund-Raising Email? It Might Not Be From Beto.

Mimicking official correspondence is an age-old marketing trick. But look-alike emails suggesting links to Beto O’Rourke’s campaign for governor show the tactic has accelerated in the digital era.

2 minutes read

Juliet @Juliet - 3 days ago

Pembina (PBA) Stock Shows Slight Shift Despite Q3 Earnings Beat

Pembina Pipeline's (PBA) Marketing & New Ventures segment's volumes of 177 mboe/d in Q3 exceed the year-ago quarter's actuals.

6 minutes read

Ezequiel @Ezequiel - 8 days ago

UPDATE 1-Nestle aims to nearly double sales via e-commerce by 2025 - Reuters

Nescafe maker Nestle on Wednesday said it expects to nearly double its e-commerce sales to 25% of its group total by 2025 by stepping up marketing and technological investments.

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2 minutes read

Grayce @Grayce - 3 days ago

Owlet stops selling infant monitoring sock after FDA order

Following a warning letter from the Food and Drug Administration (FDA), Owlet has stopped selling its popular Smart Sock family in the US. On October 5th, the agency contacted Owlet to tell the company it was selling the wearables “without marketing approva…

1 minute read

Anderson @Anderson - 4 days ago

Investors suing the Trump family have been allowed to view unreleased 'Celebrity Apprentice' foot...

Four investors accused members of the Trump family of promoting a multi-level marketing company to them, which cost them thousands of dollars.

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3 minutes read

Minnie @Minnie - 5 days ago

Juul to pay $14.5 mln to settle AZ lawsuit over youth marketing - Reuters

E-cigarette giant Juul Labs Inc has agreed to pay $14.5 million to settle a lawsuit by the state of Arizona accusing it of fueling a vaping epidemic by marketing its products to minors.

3 minutes read

Gregoria @Gregoria - 16 days ago

China calls on e-commerce sites to curb spam ahead of Singles' Day shopping fest - Reuters

China's Ministry of Industry and Information Technology (MIIT), a major industry regulator, has called on e-commerce sites to curb text-message marketing ahead of the country's annual Nov. 11 Singles' Day shopping festival.

2 minutes read

Webster @Webster - 10 days ago

Nestle aims to generate quarter of total sales from e-commerce by 2025 - Reuters

Nescafe coffee maker Nestle (NESN.S) on Wednesday said it expects to nearly double its e-commerce sales to 25% of its group total by 2025 by increasing marketing and technological investme…

2 minutes read

Gregoria @Gregoria - 5 days ago

Gilead (GILD) Gets EU Nod for Breast Cancer Drug, Trodelvy

The European Commission grants marketing authorization to Gilead's (GILD) Trodelvy as a monotherapy for the second-line treatment of adults with metastatic triple-negative breast cancer.

3 minutes read

Iva @Iva - 5 days ago

Elizabeth Holmes Speaks for Herself

The infamous entrepreneur at the center of the Theranos case took the stand this week.

4 minutes read

Roger @Roger - 8 days ago

Biogen's Alzheimer's drug gets negative vote from EMA panel - Reuters

Biogen Inc (BIIB.O) said on Wednesday a European Medicines Agency panel has voted against the marketing application for its Alzheimer's disease drug, sending shares of the drugmaker down 3…

2 minutes read

Arvid @Arvid - 10 days ago

LA's iconic Staples Center will become the Crypto.com Arena

Cryptocurrency will soon be inescapable in Los Angeles, at least for a while. AEG has signed a 20-year rights agreement that will rename LA's Staples Center to the Crypto.com Arena. Yes, the Clippers, Lakers, Kings and Sparks will all play in a building named…

2 minutes read

Rowan @Rowan - 7 days ago

How to Use Affiliate Marketing to Level Up Your Ecommerce Strategy

Leverage affiliate marketing as an ecommerce merchant, vendor or advertiser looking to increase your conversions and sales.

5 minutes read

Clarissa @Clarissa - 10 days ago

Legal tech gets its day on 'Shark Tank' with prenup platform - Reuters

The legal technology sector has made an appearance on primetime television, with ABC's "Shark Tank" hosting the founders of a company marketing prenuptial agreements that don't require the advice of a lawyer.

2 minutes read

Elvie @Elvie - 14 days ago

Coca-Cola company names WPP as global marketing network partner - Reuters

WPP (WPP.L), the world's biggest advertising company, said on Monday it had become global marketing network partner for the Coca-Cola Company

2 minutes read

Angus @Angus - 14 days ago

Can't Rush a Good Thing: Effective Franchise Digital Marketing Takes Time

There are real advantages to giving your marketing the time it truly takes to provide a strong ROI.

5 minutes read

Devin @Devin - 10 days ago

Get Lifetime Access to Two Top Online Learning Resources

Get more than 1,500 courses on IT, coding, marketing, and much more.

2 minutes read

Teagan @Teagan - 14 days ago

India's Nykaa falls 7% after September-quarter profit slumps - Reuters India

Shares of Indian cosmetics-to-fashion platform Nykaa fell as much as 7.4% on Monday after it reported a 96% slump in quarterly net profit, hurt by higher marketing and advertisement expenses.

2 minutes read

Jeffrey @Jeffrey - 21 days ago

Facebook goes down, what about influencer marketing?

This drop not only affected millions of users around the world but also content creators who live or supplement their income with their publications and collaborations on social networks.

4 minutes read

Marjory @Marjory - 16 days ago

Making the Business Case for Your Marketing Budget

How CMOs can move beyond short-term metrics and convince their colleagues that long-term growth requires patience.

9 minutes read

Jarod @Jarod - 15 days ago

How Smart Marketing Can Drive 2,000% Growth, According to Athena Club's Co-Founders

Athena Club's diversified marketing helped it grow. Its cofounders explain how they did it, and why now was the right time to launch their big national campaign.

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11 minutes read

Ericka @Ericka - 15 days ago

5 Steps for Creating a Lean, Mean Growth Machine

Implementing this streamlined marketing and branding model will help you generate profitable growth for your company or organization much faster, with less effort, and at a lower cost.