Marketing

Anything to do with Marketing

1a914154cd263fa68f1b8d6529ef63dd Sandrine @Sandrine - 8 days ago
Berlin’s MorphAIs hopes its AI algorithms will put its early-stage VC fund ahead of the pack
MorphAIs is a new VC out of Berlin, aiming to leverage AI algorithms to boost its investment decisions in early-stage startups. But there’s a catch: it hasn’t raised a fund yet. The firm was founded by Eva-Valérie Gfrerer who was previously head of Growth Mar…
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2 minutes read
29d678841773a96cd144675798d50e70 Maida @Maida - 1 day ago
Learn marketing tips for TikTok, Zoom, and more with these courses
TL;DR: Grow your business online with the 2021 Complete Digital Marketing Super Bundle, on sale for 98% off. As of March 4, get access to all 14 courses for only $49.99. Social media and search engine optimization (SEO) may seem pretty intuitive, but there's…
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2 minutes read
422f200971248def7ffc1673a54fa3cb Grayce @Grayce - 1 day ago
Don't miss the chat with Hubspot founder Brian Hallinger at Entrepreneur Masters!
This entrepreneur tells us how to use inbound marketing to 'enter life' for your clients. Don't miss the free talk this Thursday at 7pm!
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2 minutes read
4a267f11de75663a48a0fdf6365ffa8c Elvie @Elvie - 1 day ago
4 Marketing Personalization Tips for Digital Businesses
Crafting personalized messages is one way of forging profitable, long-lasting relationships. Check out these four actionable tips.
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5 minutes read
7bcb1d07c0ef7a8d3ef21a145cb66a5c Giovanni @Giovanni - 6 days ago
11 Things to Stream If the Pandemic Stole Your European Vacation
A European tour can be the trip of a lifetime: a high school graduate taking a gap year to see the world, college grads backpacking around Italy, France, and Germany while figuring out what they want to do with their lives, free-spirited women traveling alon…
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7 minutes read
192059156a7075f96be3d979645bdbcc Zackery @Zackery - 7 days ago
Brandwatch is acquired by Cision for $450M, creating a PR, marketing and social listening giant
Online consumer intelligence and social media listening platform Brandwatch has been acquired by Cision, best known for its media monitoring and media contact database services, for $450 million, in a combined cash and shares deal. TechCrunch understands Bran…
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3 minutes read
Eac8a1ccc60323b8c8f2660965836fef Immanuel @Immanuel - 8 days ago
Terminus raises $90M to grow its B2B marketing platform, now valued at around $400M
Sales and marketing are often considered a single category on a business plan, but ironically, when it comes to building apps and services to help with them, they usually become separate entities, and so too do the teams that address sales and marketing in or…
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4 minutes read
Ac7d6ae4836b778c0e45d9f73deed0cb Delia @Delia - 4 days ago
Martech company Zeta Global raises $222.5M in debt
Zeta Global, the marketing technology company founded by David A. Steinberg and former Apple CEO John Sculley, is announcing an additional $222.5 million in new debt financing. The company has gone down the debt route before — a Series F raised in 2017 combin…
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2 minutes read
725ac8c62bcc32f06195cf20b372a31a Muriel @Muriel - 4 days ago
Australian regional airline Rex to take on Qantas, Virgin in leisure market - Reuters
Regional Express Holdings Ltd (Rex) will switch some of its marketing emphasis to the leisure market rather than business travel as it adds new destinations to challenge Qantas Airways and Virgin Australia, its deputy chairman said.
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2 minutes read
7bcb1d07c0ef7a8d3ef21a145cb66a5c Giovanni @Giovanni - 7 days ago
TechCrunch Early Stage is the startup bootcamp you’ve always needed
Wondering how to nail that virtual pitch meeting and raise VC funding? Or how to build a high-octane sales team? What about recruiting early team members that will fuel future growth? Managing the finances of a new company while also wondering about your own …
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3 minutes read
E156d09edb938373e3543d1b385a51d4 Felicita @Felicita - 4 days ago
Overhaul Your Site's SEO and Improve Your Google Ranking with This Simplified Tool
SEONIFY gives you 70 tools to optimize your organic marketing.
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2 minutes read
29d678841773a96cd144675798d50e70 Maida @Maida - 6 days ago
5 Most Successful Video Marketing Tactics Brands Are Using to Grab Eyeballs and Convert Customers
Successful brands are engaging with their audiences on social media using video marketing and other digital marketing techniques.
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5 minutes read
6b970372434ca9c9def5abb121107916 Rex @Rex - about 8 hours ago
Texas Attorney General Sues Griddy for False Advertising in Wake of Winter Storm Price Hikes
Griddy, the Texas power supplier that’s made headlines recently for customers’ sky-high energy bills in the wake of widespread winter storm outages, has racked up another lawsuit. Texas Attorney General Ken Paxton is suing the company for “false, misleading, …
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3 minutes read
25dc49998970e9ad413d98493dfe5d6c Teagan @Teagan - 9 days ago
Blueshift raises $30M for its AI-based, integrated approach to marketing
The concept of the “marketing cloud” — sold by the likes of Salesforce, Oracle and Adobe — has become a standard way for large tech companies to package together and sell marketing tools to businesses that want to improve how they use digital channels to grow…
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4 minutes read
Eb0f1753654cff1630386503eeba7c5d Bobby @Bobby - 9 days ago
Grow your audience on Pinterest with a $20 course bundle
TL;DR: Learn how to drive up your Pinterest stats with the Pinterest Marketing and Growth Bundle, on sale for 97% off. As of Feb. 24, get access to five different Pinterest-focused courses for only $19.99. Do you feel stuck in the social media game? Are you …
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2 minutes read
041490c94bd26a3efdf85d49d9b013ba Alexie @Alexie - 1 day ago
MoFo launches pro bono accelerator for Black startup founders - Reuters
Black startup founders and entrepreneurs face a long line of hurdles. Between securing funding, building an effective team and marketing products and services, legal costs and requirements can get overlooked.
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1 minute read
498be12662c1d913d0cbee6108a66520 Torey @Torey - 11 days ago
Geely departs from convention with plan for new EV unit -sources - Reuters
China's Geely plans to set up a firm to explore new approaches to product planning, marketing and sales of electric vehicles (EV), sources said, departing from industry convention whereby EVs are marketed and sold alongside traditional cars.
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2 minutes read
Bbe6309a1d067c75a83f525952377ae7 Rahsaan @Rahsaan - 14 days ago
Kenya's WPP Scangroup shares plunge after CEO suspension - Reuters
Shares of Kenyan marketing company WPP Scangroup plunged by more than 7% on Friday, after the firm suspended its chief executive to investigate allegations of gross misconduct.
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1 minute read
769b45cbbba62f6d3aa67bb11e7a293f Raoul @Raoul - 2 days ago
How to Personalize Your Marketing Without Being Creepy
Consumers are turned off by discovering you have their data when they don't know how you got it. The big difference-maker? Consent.
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6 minutes read
6c170accf2ec5f1d4dbc252c635bb25c Erik @Erik - 9 days ago
4 Ways Writing a Book Will Transform You
Why writing a book is a powerful marketing and differentiation conduit for entrepreneurs.
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7 minutes read
222d8c41bd81f4a6d7b47e2341f0ffca Jarod @Jarod - 3 days ago
Piano acquires analytics company AT Internet
Piano is expanding its platform for digital publishers with the acquisition of AT Internet, a 25-year-old analytics company based in France. Even if you don’t recognize Piano as a company, TechCrunch readers will probably be familiar with the product, since w…
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3 minutes read
C00261b321f2a17e788496ab5cfcebed Jaydon @Jaydon - 11 days ago
6 Reasons Why Podcast Guesting Is An Untapped Marketing Tool
Using podcast guesting as a marketing strategy can increase your bottom line in as little as one hour per month.
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4 minutes read
Ed258c85465a50dee9e6425ecf24849d Wilmer @Wilmer - 11 days ago
Geely departs from convention with plan for new EV unit: sources - Reuters
China's Geely plans to set up a firm to explore new approaches to product planning, marketing and sales of electric vehicles (EV), sources said, departing from industry convention whereby EVs are marketed and sold alongside traditional cars.
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2 minutes read
0cefff9aac729a36835c46e07795e1e7 Mariano @Mariano - 18 days ago
What You Should Know When Mapping Your 2021 Marketing Strategy
Keep ahead of any surprises that pop up throughout the year.
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4 minutes read
24f317f89bef5f8cefa430eec1cd2f6d Nestor @Nestor - 15 days ago
7 Careers For Writers That Aren't Being a Novelist
Many professional skills have the tendency to get pigeonholed. If you’re good at math, for example, the expectation might be to become an accountant. But being good at math doesn’t mean being limited to a CPA, and studying liberal arts field or becoming a wri…
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5 minutes read