Marketing

Anything to do with Marketing

C32976707dcb28036c1f4ea777f1875b Kraig @Kraig - 3 days ago
Parents Agree: Don't Give Your Kids an Apple Watch
Photo : Victoria Song/GizmodoThe easiest way to sell something is to tell people it will help them not die or get hurt. This is definitely true when it comes to the Apple Watch, a product whose—arguably excellent—marketing message is, “Wear this and you might survive a he...continued
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4 minutes read
13026bc1164d1ff880b91138506d70e7 Ismael @Ismael - 1 day ago
3 Keys to a Highly-Effective Content Marketing Strategy
September 17, 2020 6 min readOpinions expressed by Entrepreneur contributors are their own.Covid-19 has significantly changed business-to-business plans. As Forrester noted recently, “It’s more than a combination of discrete trends such as rising bounce rates, declining o...continued
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5 minutes read
192059156a7075f96be3d979645bdbcc Zackery @Zackery - 5 days ago
Toyota, Dentsu team up to improve marketing strategy - Reuters UK
Slideshow ( 2 images )TOKYO (Reuters) - Dentsu Group Inc 4324.T and Toyota Motor Corp 7203.T have agreed to form a business alliance and establish two companies to improve Toyota's communications and digital transformation strategy, Dentsu said in a statement on Wednesday...continued
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1 minute read
725ac8c62bcc32f06195cf20b372a31a Muriel @Muriel - 5 days ago
Toyota, Dentsu team up to improve marketing strategy - Reuters
A man walks past a Toyota logo at the Tokyo Motor Show, in Tokyo, Japan October 24, 2019. REUTERS/Edgar Su/FilesTOKYO (Reuters) - Dentsu Group Inc and Toyota Motor Corp have agreed to form a business alliance and establish two companies to improve Toyota’s communications ...continued
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7094e9deddcf03241ed9894017ba09bc Rose @Rose - 5 days ago
Zain Masri went from globe-trotting intern to marketing lead
Tell us about becoming a full-time Googler.After completing my internship, a full-time role became available and I applied right away. While I was super nervous, I was (and continue to be) passionate about working at Google. I tried my best to reframe my nervousness as ex...continued
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3 minutes read
13026bc1164d1ff880b91138506d70e7 Ismael @Ismael - 6 days ago
3 Powerful Marketing Leadership Strategies
September 15, 2020 10 min readOpinions expressed by Entrepreneur contributors are their own.When I graduated from college, the best career advice I never followed was to build my professional network. As an introvert with a borderline avoidant-personality-disorder, I pref...continued
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9 minutes read
6c170accf2ec5f1d4dbc252c635bb25c Erik @Erik - 13 days ago
Get your brand noticed online with this digital marketing bootcamp
Products featured here are selected by our partners at StackCommerce.If you buy something through links on our site, Mashable may earn an affiliate commission.TL;DR: Take charge of your brand with the Digital Marketing Foundations 101 bundle for $59.99, a 96% savings as o...continued
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3 minutes read
0cefff9aac729a36835c46e07795e1e7 Mariano @Mariano - 5 days ago
Grow your brand with new Google Marketing Platform tools
We’re further improving Display & Video 360’s forecasting tool by adding support for programmatic deals. In a few weeks, you'll be able to include deals in your deduplicated reach estimate, which already includes open auction and YouTube. This is particularly helpful ...continued
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56a34dc91390858efd1999c86a89c348 George @George - 10 days ago
Build Your Brand Online with This Up-to-Date Marketing Course
September 11, 2020 2 min readDisclosure: Our goal is to feature products and services that we think you'll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners.Building a brand online...continued
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C0decc0c6b5bd408c22c456fa130a368 Marie @Marie - 5 days ago
How to get the most branding bang out of your B2B IPO
There’s definitely a lot of talk about SPACs these days. But the tried-and-true IPO is still the long-term liquidity goal for most tech startups. CEOs dream of ringing the bell on the floor of the New York Stock Exchange, or seeing their face splashed across Nasdaq’s gian...continued
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8bc9d6e15b3458e41c925e171d8de6d8 Jany @Jany - 19 days ago
Looking to start a side hustle? This 13-course guide can help.
Products featured here are selected by our partners at StackCommerce.If you buy something through links on our site, Mashable may earn an affiliate commission.TL;DR: From affiliate marketing to freelancing gigs, learn how to make money online and become your own boss with...continued
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3 minutes read
Eb0f1753654cff1630386503eeba7c5d Bobby @Bobby - 10 days ago
Build the online brand you actually want with this $45 class bundle
Products featured here are selected by our partners at StackCommerce.If you buy something through links on our site, Mashable may earn an affiliate commission.TL;DR: Create a solid online presence with the All-In-One Digital Branding Certification Bundle for only $45.As m...continued
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2 minutes read
13026bc1164d1ff880b91138506d70e7 Ismael @Ismael - 7 days ago
Beyond Meat is introducing pre-packaged meatballs at stores across America
Beyond Meat is introducing pre-packaged meatballs at stores across the USIndulging in American food companies’ favorite pastime of marketing innovations that no one needs but potentially everyone wants, Beyond Meat is launching Beyond Meatballs in grocery stores nationwid...continued
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70753e5e348bf454161ee0bcc63fed8d Juliet @Juliet - 14 days ago
EA pulls ads from 'UFC 4' replays after widespread complaints
EA’s UFC 4 is off to a rough start. The developer told Eurogamer it had removed commercials from the MMA game’s replays and overlays after many fans complained about the experience. These weren’t small, unintrusive promos — one commonly-cited example was a full-screen vid...continued
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1 minute read
769b45cbbba62f6d3aa67bb11e7a293f Raoul @Raoul - 11 days ago
How to find the right users as the world burns
You have more ways than ever to find the right users for your startup — if you know what you’re doing.Today, you can pick from a selection of self-serve ad tools across large consumer platforms, build out your own content marketing and develop a sophisticated funnel to gr...continued
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30ac4bba47a0498502bf602bad16409a Meggie @Meggie - 11 days ago
How we’re supporting the news with our marketing
As every marketing team knows, staying on top of the news is critical to developing campaigns that are thoughtful, relevant and helpful to people’s lives. Not only do we depend on news publishers to inform our marketing, but we also have a deep respect for the important w...continued
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1 minute read
A6c0c46e61817f7ae594dd513e06b21d Elliott @Elliott - 16 days ago
GSK wins injunction against Boehringer inhaler marketing claims - Reuters.com
Drugmaker GlaxoSmithKline has won a preliminary injunction barring rival Boehringer Ingelheim from making statements GSK claims are misleading in order to promote its inhalers as superior.U.S. District Judge Cynthia Rufe in Philadelphia ruled Thursday that, based on exper...continued
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24f317f89bef5f8cefa430eec1cd2f6d Nestor @Nestor - 19 days ago
Dubai starts marketing 10-yr sukuk, 30-yr bonds - document - Reuters
DUBAI, Sept 2 (Reuters) - Dubai started marketing on Wednesday U.S. dollar-denominated 10-year sukuk, or Islamic bonds, and 30-year conventional bonds, a document showed.The 10-year sukuk offered an initial guidance of around 250 basis points over mid-swaps, while the 30-...continued
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Ed258c85465a50dee9e6425ecf24849d Wilmer @Wilmer - 18 days ago
Marketing in the Age of Resistance
Authenticity in marketing has always been a best practice, but it becomes even more crucial in this time of social unrest and Covid-19. This is not a time for companies to share generic, hollow, or hypocritical sentiments. It is a time for them to be humble, own up to mis...continued
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3fb9059c39d0a39c0a9f0cf17b7858fc Priscilla @Priscilla - 12 days ago
Netflix's 'Cuties' isn't scandalous — it's honest
Near the end of Cuties, its 11-year-old heroines take the stage at a dance competition with a routine that wouldn't be out of place in a strip club. Clad in sparkly short-shorts and crop tops, they hump the floor, grab their crotches, lick their lips, and throw their head...continued
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5 minutes read
A59a299a48e660a4cad891f05afdefa8 Geovany @Geovany - 21 days ago
Connecting With Customers on an Emotional Level
August 27, 2020 1 min readOpinions expressed by Entrepreneur contributors are their own.Amy Porterfield is a marketing expert who teaches business courses online and hosts the podcast “Online Marketing Made Easy.” In this episode of #ThePlaybook, Porterfield talks with ho...continued
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1 minute read
422f200971248def7ffc1673a54fa3cb Grayce @Grayce - 17 days ago
Juul's Doom Spiral Continues as It Braces for More Layoffs
Image : Stephanie Keith ( Getty Images )As Juul attempts to steady its beleaguered business in the wake of regulatory crackdowns and multiple investigations into its products and marketing tactics, the company is preparing for more layoffs and may ultimately pull out of s...continued
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725ac8c62bcc32f06195cf20b372a31a Muriel @Muriel - 18 days ago
TikTok launches marketing program for advertisers - Reuters
FILE PHOTO: TikTok logos are seen on smartphones in front of a displayed ByteDance logo in this illustration taken November 27, 2019. REUTERS/Dado Ruvic/Illustration/File Photo(Reuters) - TikTok launched a marketing program on Thursday to attract more advertisers with too...continued
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F0eeb861062e22bc7a935a0992b58cb8 Ariel @Ariel - 12 days ago
Bahrain markets 7-year sukuk, 12-year bonds - document - Reuters
DUBAI, Sept 9 (Reuters) - Bahrain began marketing a dual-tranche bond offering on Wednesday comprising a seven-year sukuk, or Islamic bonds, and a 12-year conventional tranche, a document showed.It gave initial price guidance of around 4.5% for the sukuk and around 5.75% ...continued
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A83b4d2292ad0135445fc0a7644d14c3 Joe @Joe - 26 days ago
Abbott wins U.S. approval for rapid COVID-19 test - Reuters
(Reuters) - Abbott Laboratories (ABT.N) said on Wednesday it won U.S. marketing authorization for a COVID-19 portable antigen test that can deliver results within 15 minutes and will sell for $5.The portable test is about the size of a credit card, requires no additional ...continued
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