Marketing

Anything to do with Marketing

Marie @Marie - 12 days ago

Daily Crunch: Bitcoin ‘is a big part of our future,’ says Twitter CEO Jack Dorsey

Hello friends and welcome to Daily Crunch, bringing you the most important startup, tech and venture capital news in a single package.

5 minutes read

Nestor @Nestor - 7 days ago

Class, a Zoom-only virtual classroom, nears unicorn status after SoftBank check

Class, a virtual classroom that integrates exclusively with Zoom, announced today that it has raised $105 million in a financing led by SoftBank Vision Fund II. The 10-month old startup has now raised a total of $146 million in known venture funding to date, …

5 minutes read

Angus @Angus - 5 months ago

How Ryan Reynolds' Marketing Agency Keeps Making Viral Hits

Ryan Reynolds' marketing agency, Maximum Effort, regularly delivers viral hits. The trick? Bring people together.

11 minutes read

Cynthia @Cynthia - 9 days ago

Norby raises $3.8M for an all-in-one creator marketing platform

Early in the pandemic, Nick Gerard, Steven Layne, and Samantha Safer Valentine had a hit on their hands. In the era before Zoom fatigue set in, the trio launched Mainstream Live, a website and newsletter that curated live virtual events across platforms and g…

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4 minutes read

Jany @Jany - 9 days ago

Sweden's Klarna buys influencer marketing platform APPRL - Reuters

Swedish payments firm Klarna said on Tuesday it had acquired influencer marketing software firm APPRL as it looked to tap into strong growth in shopping across social media channels.

1 minute read

Grayce @Grayce - 21 days ago

Emergence Capital’s Doug Landis explains how to identify (and tell) your startup story

Doug Landis joined the TechCrunch Early Stage: Marketing and Fundraising event to discuss the value of storytelling for startups -- and how to do it.

3 minutes read

Sandrine @Sandrine - 16 days ago

Directed marketing

There are ten people. If those ten people were aware of what you do, trusted you and were enrolled in the journey of change you seek to make… They might each encourage ten people to join in. And that group of 100 people might be able and willing to help you i…

1 minute read

Cameron @Cameron - 7 days ago

5 Tips to Improve Your Digital Marketing Efforts

Digital marketing is an ever-growing part of business success. According to Statista, in February 2020, U.S. marketing executives were devoting a whopping 13.2% of their company’s revenue toward marketing budgets. The allotted budget spend was up from an aver…

5 minutes read

Joe @Joe - about 24 hours ago

Victoria's Secret Waved Farewell to Its Angels. Was It a Mistake?

Building up your brand takes years, which is why Victoria's Secret's marketing decision to shelve its Angels was a shock.

3 minutes read

Kraig @Kraig - 14 days ago

Tailor Brands raises $50M, aims to be one-stop shop for small businesses to launch

Tailor Brands, a startup that automates parts of the branding and marketing process for small businesses, announced Thursday it has raised $50 million in Series C funding.

3 minutes read

Madalyn @Madalyn - 5 days ago

Is Remington’s $33 Million Offer Enough to End Sandy Hook Massacre Case?

Lawyers for families of those killed in the mass shooting say they are moving “full-steam ahead” after the company did not allow for full access to its internal documents.

6 minutes read

Liliane @Liliane - 16 days ago

Lawsuit over Rite Aid infant acetaminophen marketing tossed - Reuters

Drug store operator Rite Aid Corp has won dismissal of a proposed class action accusing it of misleading consumers into believing that its "infant" acetaminophen was medically distinct from the "child" version.

3 minutes read

Rahsaan @Rahsaan - 5 days ago

Extra Crunch roundup: Livestream e-commerce, growth marketing interviews, CEO for a day

Thanks very much for reading Extra Crunch this week; have a great weekend.

6 minutes read

Ezequiel @Ezequiel - 7 days ago

American Horror Story Teases Its Return With Maybe Its Most Nightmarish Promo Ever

That’s obviously a bold claim to make about American Horror Story, a series known for marketing each new season as creepily and, often, cryptically as possible. (That campaign for AHS: Cult involving holes—so many holes—must’ve awakened countless latent cases…

2 minutes read

Geovany @Geovany - 17 days ago

Sir Martin Sorrell’s S4 Capital reports ‘post-pandemic rebound’ in economy

Advertising and marketing company upgrades profits despite growth of Delta Covid variantSir Martin Sorrell’s advertising and marketing company, S4 Capital, has reported booming business amid what it described as a “post-pandemic rebound” in the global economy…

2 minutes read

Giles @Giles - 5 days ago

Growth roundup: Investing in community, targeting developers, new marketer recs

“The best thing a startup can do, and I’m seeing it happen more and more, is investing in community early on,” growth marketing expert Max van den Ingh of Unmuted tells us. “When I was leading growth at MisterGreen, we created a community for the first thousa…