TikTok works differently than many other social media platforms. While you can follow creators you like, much of what you see won’t be specific to people you follow. TikTok tracks your reaction to videos and then shows similar content. If a user likes a video that uses a certain song, the app might show the user more videos that use that song on the “For You” page. If someone comments on a video of someone cooking from a recipe, the app will show that person more videos of recipes. Content is much easier to consume and discover than on other social media apps, and creators can see this in real time. When creators also start interacting with commenters and fans, their numbers see considerable gains.

Source: Thekitchn.com

Powered by NewsAPI.org