Recommended Reading: The Entire Europa Star Archive Of Magazines Going All The Way Back To 1959

One of the oldest watch publications in existence is Europa Star, which published its first issue all the way back in 1927 (that's just a couple of decades after the founding of Rolex, if you're counting) and which has been publishing continuously ever since, as regular as ... well, clockwork. Over the decades, the magazine gradually expanded its appeal to become a publication intended to appeal to both the business, and to consumers, and along the way the magazine has chronicled just about every major event you can imagine, as well as a lot of minor ones you probably can't. This year at Baselworld, the publication announced the completion of the first stage of an Herculean project: the scanning, archiving, and publishing online of all of its print publications, going all the way back to 1959. And, for really incurable watch nerds, those archives are a serious rabbit hole.

Source: Hodinkee.com

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Rolex • BaselWorld • Printing • Rabbit Hole (film) •