Tech sales and marketing salaries revealed: How much enterprise giants IBM, Oracle, Dell, Cisco, ... - 2 minutes read

Sales and marketing are important roles in the enterprise tech market, especially with the fast-growing cloud computing trend. These sales and marketing jobs typically pay six-figure salaries.

IBM hired technical sales leaders in California with salaries of $240,000. VMware hired a senior product line marketing manager in California with a salary of $240,000. Oracle hired a sales consulting manager in California with a salary of $140,000 to $207,000.

Here's a survey of what Oracle, IBM, Dell, Cisco and VMware pay new hires in sales and marketing jobs, based on disclosure data for permanent and temporary workers filed with the US Office of Foreign Labor Certification in 2019.

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Sales and marketing have become more challenging roles in enterprise tech in the cloud computing era.

Traditional giants, such as IBM, Dell and Cisco, became tech powerhouses by selling the hardware and software that businesses, including big corporations, need to maintain their IT networks in private, on-premises data centers.

The rise of the cloud changed that. The fast-growing trend, which began about two decades ago, made it possible for businesses to set up networks on and to access applications through web-based platforms. That meant businesses could scale down or even abandon their private data centers.

This shift hurt sales at traditional enterprise tech vendors and also forced them to make dramatic changes in their sales and marketing strategies — especially since cloud computing products are often billed as short-term subscriptions based on usage, rather than the more traditional years-long customer contracts that had been standard.

Business Insider analyzed the US Office of Foreign Labor Certification's 2020 disclosure data for permanent and temporary foreign workers to find out what five major enterprise tech giants — Oracle, IBM, Cisco, Dell and VMware — pay talent in sales and marketing roles.

Companies are required to disclose information, such as salary ranges, when they hire foreign workers under the H1-B visa program, giving insight into what these major companies are willing to shell out for talent.

Here's how much these top enterprise technology companies paid employees hired in 2020:

Source: Business Insider

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