3 Quick Steps to Get Your Message Out to a Wider Audience - 4 minutes read




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I’ve had some service professionals — speakers, coaches, trainers, consultants — ask me what they can do to get their message out to a wider audience and start impacting more lives in 2021.

It's a good question because for a lot of people (including myself for a time), that can be a real confusing enterprise. There are so many tools for getting your message heard — speaking, networking, podcasting and social media just to name a few — that it can be overwhelming to figure out what’s the next best step is for getting your name out there and securing more paying clients in the process.

Let’s talk about a few steps you can take to move forward.

Generally speaking, there are not a lot of absolutes in business. But when it comes to getting your message out to a wider audience, creating a clear, consistent marketing message is non-negotiable.

Why? Because if you can't clearly articulate who you are and how your product or service can solve a pain point, how will people know they need your solution? The short answer — they won't.

Related: 4 Ways to Transform Your Marketing With Content That Teaches Consumers

Here are four questions to help you get started on your clear, consistent marketing message.

Alright, so now that you’ve got your message nailed down, the next up is to streamline the number of platforms you use to two or three. This can be counterintuitive because most people think “expanding your reach” should be about getting onto more platforms. While that is the eventual goal, I’ve found that generally speaking, scaling back to two or three platforms — and being more consistent with them — is a lot more successful.

For me, I’m a LinkedIn Man, plus I have a Facebook Group and a podcast. I’m also in the process of launching my Facebook Ad Campaign. That's four for me.

Even if you just have a Facebook and LinkedIn presence, that’s a terrific start! Focus on building those out — and maybe a Facebook Group later — and you should be good to go.

Related: How You Should Be Evaluating Your Content Marketing Success

This is the overwhelming part for most people, but it doesn’t have to be that way.

In my experience, most service professionals don’t have an ideas problem, they have an organization of ideas problem. Meaning if we can better organize the ideas you already have, and make the actual process of creating content easier, then “getting out there” doesn’t have to be so overwhelming.

First off, you’ll want to go all-in with video. When we talk about content, be thinking in terms of three to five min videos that you can quickly produce on your phone.

Second, you’ll need a place to collect your ideas so that when you’re ready to shoot some video, you won’t have to waste a bunch of time trying to figure out what you want to say. I have a content folder where I keep post-it notes and loose-leaf paper with different ideas. That way I have everything in one place and when the creative mood strikes.

You’ll also want to stake out a few “go-to” places in your office/house where the lighting is nice and set up is minimal. For me, that’s my office, my backyard, when I’m out walking/taking a hike, in my car, my kitchen and my living room. I like options, and those are spots where I already know what the lightning will look like.

Getting your message out to a wider audience doesn’t have to be a big deal but it can absolutely feel that way sometimes. But when you have a plan and a clear message, you’ll find the process much more manageable to accomplish.

Source: Entrepreneur

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