Decoding billionaire style at this year's Sun Valley conference: It's all about half zip sweaters... - 1 minute read
Investment firm Allen & Co. annually hosts what's often called the "summer camp for billionaires."
Elite guests sported neutral looks seemingly inspired by the quiet luxury of "Succession."
Some went for athleisure, choosing sneakers by the Swiss brand On when wheeling and dealing.
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Sun Valley, Idaho, is an unlikely spot for a catwalk. But that's exactly what the paths around town became as billionaire and CEO guests strolled and biked between conference sessions at this year's Allen & Co. event.
The fashion choices of the business elite seemed to evoke the luxury style seen on the hit HBO TV show "Succession," with a focus on muted tones and casual wear.
Many attendees stayed committed to the color and texture choices long favored by tech and finance titans: Plenty of shades of blue shirts and outer layers were on display, as were vest-centered looks.
Here's what the Who's Who of the business world wore at the Sun Valley conference this week. After all, it's not called "summer camp for billionaires" for nothing:
Source: Business Insider
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