Marketing

Anything to do with Marketing

Minnie @Minnie - over 3 years ago

The biggest exit for this L.A. venture firm may wind up being . . . canned water

Earlier this week, Science Inc, the 10-year-old, L.A.-based incubator and venture firm, rolled out a blank-check company onto the Nasdaq, raising $270 for what firm founders Peter Pham and Mike Jones say will ultimately be used to take public a company in the…

7 minutes read

Devin @Devin - almost 5 years ago

Google is focused on Ether and Ozone rather than on Amazon - Marketing Land

We were marveled at Google Marketing Live. Fascinating demos and ground-breaking announcements like the Discovery Ads and the Bumper machine. The keynote also emphasized that Google is taking privacy seriously, which I was particularly pleased to hear. And in the ad innov...continued

5 minutes read

Maureen @Maureen - almost 5 years ago

The Samantha Jones Illusion: Why PR is not what you think it is

Why PR is not what you think it isI never thought the trajectory of my career would land me a consulting position at a boutique reputational management practice in the UK. As a die-hard New Yorker, and a fan of Sex in the City in my early 20s, I imagined PR consultants we...continued

4 minutes read

Eleanora @Eleanora - almost 5 years ago

How to start marketing your hypergrowth startup

How to start marketing your hypergrowth startupThree years ago, Drift’s founders took a chance on me as the company’s first full-time marketing hire. Since then our marketing team has grown to 20+, and people from other startups sometimes come to me for advice on how to h...continued

5 minutes read

Rahsaan @Rahsaan - almost 3 years ago

Extra Crunch roundup: Livestream e-commerce, growth marketing interviews, CEO for a day

Thanks very much for reading Extra Crunch this week; have a great weekend.

6 minutes read

Jessika @Jessika - over 4 years ago

Mounties, maple syrup, and... Meghan and Harry? Royal move could boost Canada brand

Mounties, maple syrup, and... Meghan and Harry? Royal move could boost Canada brandTORONTO/OTTAWA (Reuters) - Prince Harry and his wife Meghan’s decision to step back from royal duties and split their time between Britain and Canada is expected to boost Canada’s brand abr...continued

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4 minutes read

Assunta @Assunta - about 2 months ago

I'm a millennial who thought cubicles were a dreary relic from the '90s — then I realized they ca...

A 27-year-old who works in marketing said she thought of cubicles as dreary. After working in them, she realized they can be social and bright.

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5 minutes read

Emmie @Emmie - 9 months ago

Growth Strategy: How Content Marketing Propels B2B Brand Growth Today

It’s been 15 years since Seth Godin declared that content marketing is “the only marketing that’s left.” Amusingly, Godin had... The post Growth Strategy: How Content Marketing Propels B2B Brand Growth Today appeared first on B2B Marketing Blog - TopRank®.

6 minutes read

Alan @Alan - about 2 years ago

12 Tips for Marketing Automation in 2022

Many businesses are not taking advantage of technology that can improve marketing results. With marketing automation systems, they can send thoughtful communications at the right time to nurture leads and convert them. Marketing automation is one of the best …

7 minutes read

Alexie @Alexie - almost 5 years ago

Ryanair and Lufthansa Clash Over Which Pollutes More

Ryanair and Lufthansa Clash Over Which Pollutes More – SkiftAn uneasy alliance between airlines as they face down criticism over carbon emissions has collapsed into a high-profile dispute involving Europe’s biggest network carrier and largest discounter.Deutsche Lufthansa...continued

4 minutes read

Arvid @Arvid - about 2 years ago

B2B Video Marketing Strategy Using These Storytelling Techniques

Plenty of marketers are jumping on the B2B video marketing bandwagon, leading it to become just as saturated as any other type of content. While we have numerous channels to post videos – TikTok, Facebook, Instagram, brand websites, YouTube – standing out wil…

7 minutes read

Iva @Iva - over 1 year ago

7 Tips for Small Business Marketing

If you want to get your small business off the ground, you know how important it is to attract new customers. Without any new customers, your business would have no way of expanding and growing. And one of the quickest ways you can broaden your customer base …

7 minutes read

Torey @Torey - almost 5 years ago

Turning objective data into creative marketing - Marketing Land

Marketing is a vast, often turbulent topic. It becomes even more daunting when you take out the analytical aspects and toss in words like “creative.” Nevertheless, creative marketing campaigns are the crux of your success. Without them, you lack the means to reach and eng...continued

6 minutes read

Garnet @Garnet - over 2 years ago

New EU marketing rules — implications for fund managers - Reuters

On 2 August 2021, the EU's cross-border distribution of funds rules (Directive (EU) 2019/1160) amending the EU's Alternative Investment Fund Manager's Directive ("AIFMD") and Regulation (EU) 2019/1156) came into effect.

6 minutes read

Manley @Manley - almost 5 years ago

Apple reckons Spotify is making mountains out of musical molehills

Apple reckons Spotify is making mountains out of musical molehillsSpotify is only paying App Store fees on a tiny fragment of its Premium subscribers, according to Apple, as the fight between the two music streaming giants rumbles on.In response to Spotify’s antitrust com...continued

3 minutes read

Alexandro @Alexandro - almost 5 years ago

‘The Art of Self-Defense’ Infomercial Promises to Transform Your Life

The Art of Self-Defense Infomercial Will Transform Your Life – /FilmIf you were to turn on the TV at two in the morning and stumble on this The Art of Self-Defense infomercial, you could be forgiven for calling the number immediately. The viral marketing clip from the SXS...continued

4 minutes read

Hannah @Hannah - almost 4 years ago

SpaceX’s astronaut launch marks the dawn of the commercial human spaceflight industry

SpaceX on Saturday launched two NASA astronauts aboard its Crew Dragon spacecraft, and the accomplishment is a tremendous one for both the company and the U.S. space agency. At a fundamental level, it means that the U.S. will have continued access to the International Spa...continued

7 minutes read

Ariel @Ariel - almost 5 years ago

16 mn accounts of Indian Instagram influencers fake: Study

16 mn accounts of Indian Instagram influencers fake: StudyNEW DELHI: A whopping 16 million accounts of Indian influencers on Facebook-owned Instagram are fake, revealed a new study, suggesting such people are artificially boosting "vanity metrics" that marketers often use...continued

3 minutes read

Alvah @Alvah - over 4 years ago

How to Maximize Your Startup's Content-Marketing Budget

How to Maximize Your Startup's Content-Marketing BudgetYou’re running a new startup and trying your hardest to keep your budget alive -- sound familiar? If so, content marketing might not seem like your top priority, but it can be vital to your company's success. Accordin...continued

4 minutes read

Joe @Joe - almost 2 years ago

Dan Smith Might Teach You Guitar

Teaching is a calling for New York’s king of the marketing flier, whose students include the former governor David Paterson. But he won’t take just anyone.

7 minutes read

Ismael @Ismael - about 2 years ago

Another top CNN executive resigns as WarnerMedia CEO cites ethical lapses

Chief marketing officer Allison Gollust quit after the end of a probe of former prime-time star Chris Cuomo. Gollust, Cuomo and former CNN chief Jeff Zucker were all cited for violating standards.

6 minutes read

Jeffrey @Jeffrey - over 2 years ago

10 Secrets to Building a Successful Digital Marketing Agency

With the world going digital, now is the right time to start a digital marketing agency.

7 minutes read

Jimmy @Jimmy - almost 5 years ago

Aarki Expands Global Reach With New Offices in Asia

Aarki Expands Global Reach With New Offices in AsiaSUNNYVALE, Calif., July 17, 2019 /PRNewswire/ -- Aarki, a leading AI-enabled mobile marketing platform, today announces the continuation of the company's global momentum with four new international offices in Asia.Aarki's...continued

3 minutes read

Torey @Torey - over 4 years ago

Effective influencer marketing in 2020 will hinge on ‘creator’ direction

Effective influencer marketing in 2020 will hinge on ‘creator’ directionAlmost half of marketers want total control over sponsored influencer posts, according to a recentstudy. Old habits die hard. For marketers used to masterminding a brand message and ensuring its imple...continued

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4 minutes read

Casper @Casper - almost 5 years ago

Shuttlerock Wins Facebook Storyteller Award at Cannes

Shuttlerock Wins Facebook Storyteller Award at CannesNEW YORK--(BUSINESS WIRE)--Shuttlerock, the preeminent provider of mobile-first creative, today announced the company has been awarded a Facebook Storyteller Award. Presented last Thursday during the Cannes Lions Inter...continued

3 minutes read