Marketing
Anything to do with Marketing
Teagan
@Teagan -
almost 2 years ago
Buying a Franchise? Make Sure the Marketing Process Is Worth It
Make sure the franchise you buy, and their marketing system, are worthy of your time and investment.
5 minutes read
Rex
@Rex -
over 1 year ago
Hawke AI: A Digital Marketing Tool That Optimizes Performance-Driven Metrics
Marketing isn’t an easy activity. From strategizing to putting campaigns in motion to conducting follow-ups and making adjustments, there are a lot of areas to consider. Consequently, along with a competent marketing team, most businesses need a CMO (chief ma…
5 minutes read
Emmie
@Emmie -
over 3 years ago
6 Ways to Strengthen Your Video Marketing Strategy
Video marketing is the leading form of marketing today. If you're not making videos, you're being left in the dust.
5 minutes read
Alexie
@Alexie -
about 4 years ago
Assembled raises $3.1M led by Stripe to build ‘the operating system for support teams’
CRM software accounts for one-quarter of all enterprise IT spend. But ironically, while a lot of money is spent on platforms like Salesforce or SAP to manage incoming calls and outgoing marketing and sales activity, not a lot of attention is given to the issue of how to h...continued
6 minutes read
Maureen
@Maureen -
almost 5 years ago
Eighth generation Corvette takes on European high-performance sports cars
Eighth generation Corvette takes on European high-performance sports carsSo why change the thing?"We were reaching the performance limitations of a front-engine car," explains Tadge Juechter, the Corvette's chief engineer, ahead of Thursday night's glitzy unveiling in a W...continued
3 minutes read
Sandrine
@Sandrine -
almost 2 years ago
Understanding the Power of Design and Branding
Brand messages must be complemented by powerful design elements. Both must be consistently applied across all marketing channels in order to be effective.
5 minutes read
Delia
@Delia -
about 2 years ago
Chief Marketing Officers should engage in consumer data privacy initiatives
Trust is critical. Marketing teams have an opportunity to influence consumer data privacy efforts as they intersect with customer experience.
5 minutes read
Torey
@Torey -
about 3 years ago
Plex raises $50M growth round to fuel ad-supported streaming, expansions
Streaming media software maker Plex announced today it has raised a $50 million growth equity round from existing investor Intercap ahead of its planned business expansion into rentals, purchases and subscription content. This is the first financing Plex has …
6 minutes read
Torey
@Torey -
almost 2 years ago
5 reasons to blend your influencer and affiliate marketing campaigns
Brands and influencers collaborating via affiliate partnerships illustrate a new way of working together that benefits everyone.
5 minutes read
Alexzander
@Alexzander -
almost 2 years ago
How to Solve the Competition Problem in Digital Marketing
There are possibly hundreds of digital marketing strategies for businesses to use, and most of them have significant potential to be profitable. Search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, email marketing, and ot…
5 minutes read
Ismael
@Ismael -
almost 4 years ago
A Clear Vision for Online Marketing, Lead Generation and Branding
The Vision Council’s VisionWatch market research reported that the total vision care industry generated $40.36 billion in revenue over the last year (2017). The amount included 22 million pairs of frames sold during the first quarter of 2017. The same report found that th...continued
5 minutes read
Joe
@Joe -
about 4 years ago
The 5 Cs of Content Marketing Copy
Master these five skills and you're well on your way to creating content that grabs attention and turns prospects into buyers.February 26, 2020 6 min readOpinions expressed by Entrepreneur contributors are their own.The following excerpt is from Robert W. Bly’s The Conten...continued
5 minutes read
Kraig
@Kraig -
almost 5 years ago
How to Launch a New Product [Free Checklist]
How to Launch a New Product [Free Checklist]Like a tree falling in the woods, if you launch a product without spreading the word -- will anyone use it? Will anyone evenwantit? Probably not. Whether you're launching something huge, something small, or you're updating a cur...continued
4 minutes read
Patrick
@Patrick -
5 months ago
How to Safeguard Your Brand Against Economic Downturn
In times of economic downturn, it’s no surprise that marketing budgets are the first to get cut. The percentage of […] The post How to Safeguard Your Brand Against Economic Downturn appeared first on ReadWrite.
5 minutes read
Kraig
@Kraig -
almost 5 years ago
The future of chocolate is pink
The future of chocolate is pinkCountless chocolatiers melt Barry Callebaut chocolate for bonbons and bars. The Swiss company is among the leading manufacturers of high-quality cocoa products worldwide. Two years ago, Callebaut launched what it calls a fourth type of choco...continued
3 minutes read
Jany
@Jany -
6 months ago
Behind the scenes: How Cvent built an entire webinar using ChatGPT
The true story of one marketing team’s quest to find out if ChatGPT can be used to build a webinar from start to finish.
6 minutes read
Rahsaan
@Rahsaan -
3 months ago
How to Measure B2B Influencer Marketing ROI
Are you feeling the pressure to prove your marketing team’s ROI? If so, you’re in good company. In our 2023... The post How to Measure B2B Influencer Marketing ROI appeared first on B2B Marketing Blog - TopRank®.
5 minutes read
Cameron
@Cameron -
over 2 years ago
5 Tips to Improve Your Digital Marketing Efforts
Digital marketing is an ever-growing part of business success. According to Statista, in February 2020, U.S. marketing executives were devoting a whopping 13.2% of their company’s revenue toward marketing budgets. The allotted budget spend was up from an aver…
5 minutes read
Cameron
@Cameron -
over 2 years ago
How Your Brand Should Invest in Athletes and the Future of the NIL Movement
The dawn of marketing through blue checkmarked student-athletes is upon us.
6 minutes read
Zetta
@Zetta -
over 1 year ago
Businesses Need to Rethink Lead Management. Here's How Tech Can Help.
Today's buyer journeys have become increasingly self-directed. Marketing and sales teams need to anticipate buyer needs and curate personalized interactions — and these technology solutions can help.
5 minutes read
Ericka
@Ericka -
almost 2 years ago
6 Great Content Marketing Examples for Fintech Startups
A smart content marketing strategy can be an effective way for fintech companies to stand out from the crowd and drive customer acquisition. Let's take a look at how these successful fintech startups use content to engage with their audience.
5 minutes read
Geovany
@Geovany -
over 4 years ago
Veteran enterprise exec Bob Stutz is heading back to SAP
Veteran enterprise exec Bob Stutz is heading back to SAP – TechCrunchBob Stutz has had a storied career with enterprise software companies, including stints at Siebel Systems, SAP, Microsoft and Salesforce. He announced on Facebook last week that he’s leaving his job as h...continued
3 minutes read
Garnet
@Garnet -
almost 2 years ago
Why focusing on rewards and loyalty should be your top marketing priority
Delivering personalized offers that match the needs of consumers can help merchants find and retain customers.
5 minutes read
Meggie
@Meggie -
about 3 years ago
Influencer Marketing Strategy Won't Work Without This One Key Ingredient
Clout, skill, charisma and content are all vital ingredients of an effective influencer strategy, but without empathy, there is no guarantee it'll last.
5 minutes read
Liliane
@Liliane -
about 4 years ago
How to Build an Opt-In Elist of Customers and Prospects
March 25, 2020 6 min readOpinions expressed by Entrepreneur contributors are their own.The following excerpt is from Robert W. Bly’s The Content Marketing Handbook. Buy it now from Amazon | Barnes & NobleIf you want to ramp up your online marketing program, your first...continued
5 minutes read