Marketing
Anything to do with Marketing
Giovanni
@Giovanni -
10 months ago
Marketers should use research and data to help minimize backlash to social-issue campaigns
Marketing experts told Insider how brand leaders should leverage research and data to minimize backlash to campaigns rooted in social issues
3 minutes read
Myles
@Myles -
3 months ago
Marketing for Product-Obsessed Developers
How to get customers and fulfill your inner builder
4 minutes read
Abbie
@Abbie -
over 3 years ago
3 Tips for Effective B2B Marketing Outreach
B2B and B2C customers are very different, and selling to them must take those differences into consideration.
4 minutes read
Ismael
@Ismael -
over 2 years ago
3 Trends To Keep Customers Engaged In 2022
Pandemic-tested ideas will cement themselves as the new way of doing things, while budgets will reflect a heightened focus on authenticity through vehicles like influencer marketing.
4 minutes read
Joe
@Joe -
over 4 years ago
Shopify expands into email marketing
Shopify expands into email marketing – TechCrunchShopify continues to expand beyond its core e-commerce platform with a new product called Shopify Email.Shopify’s chief product officer Craig Miller and director of product for marketing technology Michael Perry gave me a q...continued
2 minutes read
Myles
@Myles -
over 4 years ago
From Zero to 4, Before the End of the Driveway
From Zero to 4, Before the End of the DrivewayWhat Mercedes, Jeep and Ford, among others, care more about is: “Does this do something for us that is a value to promulgate the brand?” said Martin Brochstein, senior vice president of Licensing International.“It’s the beginn...continued
2 minutes read
Iva
@Iva -
almost 2 years ago
How to Nail a Successful Product Launch
Tried and true tips for ensuring an excellent marketing strategy.
4 minutes read
Hank
@Hank -
over 3 years ago
Men Don’t Need ‘Masculine’ Beauty Products
There is a certain gendered order to the marketing world: Products aimed at women must be purchased and used by women; products that cater to male needs must be purchased and used by men. The result is a siloed notion of what qualifies as a socially acceptabl…
4 minutes read
Elaina
@Elaina -
over 2 years ago
Data Brokers Know Where You Are—and Want to Sell That Intel
These firms could track whether you've visited your therapist's office or your ex's house. And without regulation, they're a threat to democracy.
4 minutes read
Alvah
@Alvah -
9 months ago
Twilio calls on OpenAI for generative AI
Twilio partners with gen AI leader OpenAI to bring GPT-4 to Twilio Engage, which helps build customized and targeted marketing campaigns.
4 minutes read
Marie
@Marie -
almost 5 years ago
Phillips 66 Announces Quarterly Dividend
Phillips 66 Announces Quarterly DividendHOUSTON--(BUSINESS WIRE)--The board of directors of Phillips 66 (NYSE: PSX) has declared a quarterly dividend of 90 cents per share on Phillips 66 common stock. The dividend is payable on Sept. 3, 2019, to shareholders of record as ...continued
2 minutes read
Zetta
@Zetta -
9 months ago
The American Airlines passenger who was memed after 'not real' outburst lives in a $2 million hom...
While Tiffany Gomas' reputation has been tarnished by her outburst, she's said to be a successful marketing executive and business owner.
2 minutes read
Pablo
@Pablo -
over 2 years ago
Salesforce launches marketing personalization and automation features
Salesforce announced new additions to Marketing Cloud as well as automation products including MuleSoft RPA.
3 minutes read
Nelson
@Nelson -
about 3 years ago
How Much Do Those Cabin Getaways Really Cost?
Some of the most popular vacations during the pandemic have been cozy cabin stays in the wilderness. These rural-style vacations have been popular due to their relative safety compared to other vacation options, with guests able to socially distance while the…
4 minutes read
simpsonjannied
@simpsonjannied -
about 2 years ago
5 Tips to Enhance Online Sales via Social Media
While virtual entertainment has turned into a basic part of the present advertising blend, having an online entertainment showcasing plan is currently normal practice. The virtual entertainment industry is overwhelmed with brands endeavoring to stick out and associate wit...continued
4 minutes read
Priscilla
@Priscilla -
almost 4 years ago
Learn to create social media content for your brand with this $35 training
All products featured here are independently selected by our editors and writers.If you buy something through links on our site, Mashable may earn an affiliate commission.TL;DR: Learn how to build your brand with The Complete Digital Content Marketing Mastery Bundle for $...continued
4 minutes read
Erik
@Erik -
2 months ago
Katzenberg-backed Alembic raises $14M, pioneers new frontier in marketing analytics
Alembic uses pandemic-era contact tracing math to attribute marketing spend to sales outcomes and revolutionize ROI predictions.
3 minutes read
Devin
@Devin -
over 4 years ago
OmniVision wins Guinness World Record for its tiny medical image sensor
OmniVision wins Guinness World Record for its tiny medical image sensorTraditionally, procedures in the body's smallest anatomy -- such as neuro, ENT, cardiac, spinal and gynaecology procedures -- were performed blind or with low quality images from fiberscopes, because e...continued
2 minutes read
Raoul
@Raoul -
over 2 years ago
How Travel and Tourism Brands Can Leverage Social Media to Attract New Customers
Take advantage of these simple but effective social-media strategies to majorly elevate your marketing game.
4 minutes read
Jerrold
@Jerrold -
about 2 years ago
Top B2B Marketing Strategies for SaaS Businesses
You can have the world's best software to offer, but without a killer marketing strategy, your investment in research and development is going to fall flat.
4 minutes read
Giovanni
@Giovanni -
over 2 years ago
How to Create a Digital Marketing Funnel
Visitors need to convert into leads in order to become profit-driving customers.
4 minutes read
Cynthia
@Cynthia -
over 2 years ago
How to Conduct Better Marketing Experiments
Most entrepreneurs wish they had a better grasp of marketing. With better marketing, you can get more visibility for your brand, more paying customers, and you can achieve growth at a faster rate. But to an outsider with limited experience, marketing is a neb…
4 minutes read
Cameron
@Cameron -
almost 3 years ago
Why Authenticity Is the Key to Making Great Social Media Content and Building a More Devoted Audi...
Authentic content marketing can help you build real connection with your audience.
4 minutes read
Jessika
@Jessika -
about 1 month ago
Ageism Haunts Some Tech Workers in the Race to Get Hired
Hundreds of thousands of tech workers have been laid off since 2022. Some who don’t fit the young coder archetype say being more experienced can feel like a disadvantage.
4 minutes read
Kari
@Kari -
about 2 years ago
Credit firm TransUnion used deceptive marketing and 'dark patterns,' lawsuit alleges
TransUnion used digital tricks called "dark patterns," such as putting information in low-contrast fine print and in an image that took longer to load than the rest of the webpage, regulators say.
3 minutes read