Marketing

Anything to do with Marketing

Assunta @Assunta - over 2 years ago

Using AI to reboot brand-client relationships

Using strategically focused AI, brands can identify what their audiences are doing when they are not engaged in a purchase or using a product or service. The secret here is understanding context.

3 minutes read

Dayton @Dayton - almost 5 years ago

Shopping Centers Exploring Facial Recognition in Brave New World of Retail

Shopping Centers Exploring Facial Recognition in Brave New World of RetailU.S. mall owners and retailers are ramping up their use of facial recognition to ascertain shoppers' traffic patterns, employee performance, and consumer response to displays and marketing.Said Sand...continued

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1 minute read

Cynthia @Cynthia - over 1 year ago

Billing and marketing firm OSG Group files prepackaged Chapter 11 case - Reuters

OSG Group Holdings Inc, a billing and marketing firm that operates in 19 countries, filed for Chapter 11 protection on Saturday with a plan to trim about $134 million in debt from its balance sheets.

3 minutes read

Alexander @Alexander - over 3 years ago

GM launches new logo to show its serious about its electric future

General Motors has changed its logo, refreshed its website and kicked off a new “Everybody In” marketing campaign as part of a broader effort to illustrate the company’s transformation to a modern, fast-moving and inclusive organization that is serious about …

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3 minutes read

Rowan @Rowan - 3 months ago

TurboTax can't keep advertising itself as 'free' when many people have to pay, FTC rules

The FTC called Intuit's practices deceptive and ordered the company to disclose what percentage of customers qualify for free services.

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3 minutes read

Mariano @Mariano - over 3 years ago

Supermetrics raises €40M to bring all your marketing data together

Supermetrics, the data management and analysis tool for marketers, has raised €40 million in new funding.Leading the round is Highland Europe, with participation from IVP; the injection of capital will be used by the profitable Finland-based company for further expansion,...continued

3 minutes read

Emmie @Emmie - about 3 years ago

21-Year-Old Howard University Student Continues Family Legacy With HBCU Clothing Line

Marketing student Tahir Murray launched LegacyHistoryPride in 2019 to drive more attention to HBCUs.

3 minutes read

Moises @Moises - about 3 years ago

How to Get Better at Marketing, With Seth Godin

For something that seems pretty straightforward, why is marketing so challenging? How can we do it more effectively? This week we’re learning how to improve on our marketing skills with help from entrepreneur and marketing expert Seth Godin. Listen to hear Se…

3 minutes read

Mariano @Mariano - 5 months ago

'Shoppable short-form video is on fire': YouTube's head of shopping shares why the platform is be...

At CreatorIQ Connect, Bridget Dolan, global head of YouTube Shopping, spoke about live commerce and shoppable short-form videos.

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3 minutes read

Nestor @Nestor - almost 5 years ago

What the Influencer Couple Has to Say About That Viral Proposal Scheme

What the Influencer Couple Has to Say About That Viral Proposal SchemeThe couple maintains they were influencing out of pure love, not for money. Some onlookers are less convinced, thanks to a well-planned, detailed marketing deck that was disseminated in advance of the “...continued

2 minutes read

Marlon @Marlon - about 4 years ago

Arnold Schwarzenegger Sues Creator of Nightmarish Robot Lookalike for $10 Million, and Wouldn’t You?

Image : GettyThe Russian robotics company Promobot—makers of the touchscreen coronavirus robot—piqued horrified curiosity at this year’s Consumer Electronics Show with an animatronic Terminator-era Arnold Schwarzenegger. Rat king in form, robot slave in function, Promobot...continued

3 minutes read

Eleanora @Eleanora - 7 months ago

New OnePlus Open renders reveal the device in all its glory

OnePlus Open is the first foldable smartphone expected to launch later this month. Ahead of the release, the first high-quality renders showcase what to expect.

3 minutes read

Rose @Rose - about 4 years ago

Localytics founders announce Demand Sage, a startup bringing marketing intelligence to small and ...

Just a couple days after mobile analytics and marketing company Localytics was acquired by Upland Software, two of its founders are announcing their new startup, Demand Sage.CEO Raj Aggarwal and CTO Henry Cipolla previously co-founded and served in the same roles at Local...continued

3 minutes read

Manley @Manley - over 1 year ago

Column: Historic plunge for U.S. ethanol output amid struggling gas demand - Reuters

U.S. corn-based ethanol production fell to unusually low levels last week, a poor start to the new corn marketing year as high prices continue to constrain overall fuel demand.

3 minutes read

Myles @Myles - over 1 year ago

Seeking nominations for the top executives in influencer marketing

Insider wants to hear from you on who the leading executives in the influencer marketing industry are.

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2 minutes read

Delia @Delia - almost 3 years ago

Don’t miss these highlights today, day one of TC Early Stage 2021: Marketing and Fundraising

Rise, shine and get your startup on, early founders. It’s Day One of TC Early Stage 2021: Marketing and Fundraising! Get ready to be schooled — in the best way possible — on essential skills, tips and tactics every founder needs to build a successful startup.…

3 minutes read

Hulda @Hulda - over 2 years ago

Gruden unlikely to coach in NFL again, say experts - Reuters

Jon Gruden is unlikely to get another chance to coach an NFL team following the disclosure that he sent sexist, racist and homophobic emails, sports marketing experts said.

3 minutes read

Rex @Rex - over 1 year ago

Sezzle helps Klaviyo fight cart abandonment—but may stir up backlash in the process

BNPL provider Sezzle launched a direct integration with marketing automation platform Klaviyo to target shoppers who are ready to abandon their carts.

3 minutes read

Pablo @Pablo - almost 5 years ago

Reckitt Benckiser pays $1.4 billion in opioid settlement

Reckitt Benckiser pays $1.4 billion in opioid settlementLONDON - Consumer products company Reckitt Benckiser says it will pay $1.4 billion to resolve U.S. investigations into the marketing of an anti-addiction drug by a subsidiary.The company said Thursday it reached agre...continued

1 minute read

Priscilla @Priscilla - 9 months ago

‘Barbenheimer’ Signals the Start of Hollywood’s Apocalypse

This weekend, two of the most anticipated movies of the year, Barbie and Oppenheimer, hit theaters. It’s an event that could save cinema—right before it implodes.

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3 minutes read

Dayton @Dayton - 9 months ago

The 30 highest-paying jobs in Florida

Marketing, sales, and finance manager jobs all rank in the top 30 best-paying roles in Florida, but medical careers top the list.

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2 minutes read

Hannah @Hannah - about 2 months ago

Google Reportedly Paying News Outlets to Unleash an Avalanche of AI Slop

Google swears it’s not trying to kill journalism, but many of its latest projects seem geared toward that end. Google is paying five-figure sums to small publishers asking them to test out a generative AI platform geared toward newsrooms. News outlets are ask…

3 minutes read

Elian @Elian - about 2 years ago

Juul settles with Washington state for $22.5 million - Reuters

E-cigarette maker Juul Labs Inc has agreed to pay $22.5 million to settle a lawsuit by the state of Washington accusing it of fueling a vaping epidemic by marketing its products to appeal to minors and deceiving consumers about their addictiveness.

3 minutes read

Giovanni @Giovanni - about 3 years ago

TechCrunch Early Stage is the startup bootcamp you’ve always needed

Wondering how to nail that virtual pitch meeting and raise VC funding? Or how to build a high-octane sales team? What about recruiting early team members that will fuel future growth? Managing the finances of a new company while also wondering about your own …

3 minutes read

Alexandro @Alexandro - 7 months ago

Microsoft hopes people won’t become ‘over-reliant’ on its AI assistant

Microsoft executives emphasized the company’s commitment to security and responsible AI at a panel following their Surface and AI launch event in New York City.

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3 minutes read